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Press Release -- August 25th, 2015
Source: Sprint Nextel
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UPDATED: Direct 2 You Press Kit

Sprint brings the store experience whenever and wherever you want it. Customers can choose the service in their home, office or any other location.


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Infographic

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Overview
Sprint is bringing an in-store experience to the comfort of a customer’s own home, office or other location they choose with this innovative service that is unlike anything else in wireless today. With Sprint Direct 2 You, a Sprint-trained expert will bring a Sprint mobile device to a customer's location, set it up and transfer all of their content, including contacts, pictures, videos and apps, from their old device to a new one. The experience also includes the Sprint expert performing a tutorial and offering tips to help the customer become familiar with using the new mobile device.

Sprint developed this service based on customer research and insights that clearly indicated the need for a revolutionary service like this one.

This new service is expected to place about 5,000 Sprint Direct 2 You cars in major metropolitan areas by the end of the year to make wireless shopping more convenient.

Quick Facts
Sprint Direct 2 You is the latest example of Sprint responding to customer feedback in order to provide them with the best possible wireless experience.

  • Improving our network
  • Delivering Value (Cut Your Bill in Half, Samsung Galaxy 6 for Free, First leasing program in the industry, Wi-fi calling on Apple phones, International Value Roaming)

Direct 2 You is an industry first.

  • Sprint is the only carrier to bring the in-store experience to the comfort of a customer’s home, office or other location they choose.

Direct 2 You is a national program

  • Launching first in Kansas City, then Chicago and Miami
  • Up to 5,000 Sprint cars nationwide
  • Up to 5,000 new jobs nationwide

Direct 2 You makes sense – for real people with real-life challenges:

Direct 2 You Benefits in communities:

  • Direct 2 You will create jobs initially in Kansas City then spread job opportunities across the country during 2015.

Quotes
“With our new Sprint Direct 2 You fleet of cars, it’s as if we are adding 5,000 additional stores. However, these mobile stores will be continuously on the move based on customer demand.” - Sprint CEO Marcelo Claure

“We’re constantly listening to our customers, and we learn from them what they want in a great wireless phone experience so that we can remove their pain points,” Claure said. “As a result, we created Sprint Direct 2 You, a whole new way of buying wireless. With Direct 2 You, Sprint brings an amazing, convenient in-store experience directly to the customer – in the comfort of wherever they want to be. Customers will never have to worry about transferring their own data or being handed a device they do not know how to use.”- Sprint CEO Marcelo Claure

What is Direct 2 You?

  • Sprint will transform forever the way customers buy or upgrade their mobile phones, tablets and other connected devices with the introduction of Sprint Direct 2 You.
  • Sprint is bringing an in-store experience to the comfort of a customer’s own home, office or other location they choose with this innovative service that is unlike anything else in wireless today.
  • With Sprint Direct 2 You, a Sprint-trained expert will bring a Sprint mobile device to a customer's location, set it up and transfer all of their content, including contacts, pictures, videos and apps, from their old device to a new one.
  • The experience also includes the Sprint expert performing a tutorial and offering tips to help the customer become familiar with using the new mobile device.
  • This new service is expected to place about 5,000 Sprint Direct 2 You cars in major metropolitan areas by the end of the year to make wireless shopping more convenient.
  • The national rollout of Sprint Direct 2 You begins today in Sprint’s hometown – the Kansas City metropolitan area – for upgrade-eligible customers. On April 20, Sprint Direct 2 You will be available in the Chicago and Miami markets, with expansion nationally expected to follow throughout 2015.

Direct 2 You: How it will work

  • Qualified customers receive an offer via text or email to upgrade their phone.
  • Customers call the Sprint phone number in the text or email to take advantage of the offer and schedule an appointment for this free service.
  • A Direct 2 You Expert arrives when and where the customer requests, sets up and activates the new phone, transferring all contacts and data from the old phone, then personalizes the new device to the customer’s specifications.
  • Customers can choose to turn in their old phones for recycling or reuse.

Why Direct 2 You?

  • Time is the most precious asset for current and future Sprint customers who find it inconvenient to visit a store.
    • Customers have shared that they are reluctant to order online and receive a new device at home because it is challenging to start using it without help. It’s not easy to transfer the contacts, pictures, videos, apps and other content from an old device to a new one.
  • Setting up a new phone and learning how to use new features also can be difficult, and these functions are usually performed in a store.
    • Sprint teams listened to these customer concerns and invented Sprint Direct 2 You, transforming the way American wireless consumers will shop for smartphones and other mobile devices.
  • The Sprint experts are particularly skilled in helping customers make the switch from a phone using the Android operating system to one running on Apple’s iOS, or vice versa.
    • While this can be a complex process, the expert will manage it to make it easy for the customer.

Sprint Direct 2 You is the latest example of Sprint responding to customer feedback in order to provide them with the best possible wireless experience.Improving our network

  • Delivering Value: (Cut Your Bill in Half, Samsung Galaxy 6 for Free, First leasing program in the industry, Wi-fi calling on Apple phones, International Value Roaming)

Direct 2 You is an industry first.

  • Sprint is the only carrier to bring the in-store experience to the comfort of a customer’s home, office or other location they choose.

Direct 2 You is a national program.

  • Launching first in KC, then Chicago and Miami
  • Up to 5,000 Sprint cars nationwide
  • Up to 5,000 new jobs nationwide

Direct 2 You makes sense – for real people with real-life challenges.

Direct 2 You Benefits in communities:

  • Direct 2 You will create jobs initially in Kansas City then spread job opportunities across the country during 2015.

Images


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Sprint CEO Marcelo Claure delivers a mobile phone on-demand to a customer's home.

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Related Links
Press Release: April 13, 2015 Sprint Revolutionizes Wireless Shopping Experience by Introducing Sprint® Direct 2 You
Press Release: May 18, 2015 - Sprint Expands Direct 2 You Availability to Include New Customers in Kansas City, Chicago and Miami
Blog: Putting customers first with Sprint Direct 2 You

Media Contact
Sprint

Melinda Tiemeyer
816-721-1000
melinda.tiemeyer@sprint.com

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