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Press Release -- July 29th, 2015
Source: Huawei
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Huawei works towards building a greener and better connected world with Energy Efficiency Summit 2015

Promoting Energy Efficiency and Sustainable Cost Reduction in the ICT Industry

[Melbourne, Australia, July 29, 2015] Huawei yesterday hosted the Energy Efficiency Summit under the theme “Together Building a Greener and Better Connected World” in Melbourne, Australia. The event provided a platform for the industry to share experiences of telecom energy, discuss industry development trends, and seek and refine key drivers for energy efficiency and sustainable cost reduction in the ICT industry. The summit was attended by more than 60 customers from 15 top operators around the world, with representatives from the International Telecommunication Union (ITU) and analyst firm Frost & Sullivan presenting keynote addresses.

More than 60 customers from 15 top operators, ITU and analyst firms attended the Energy Efficiency Summit 2015

Continuous network evolution within the industry has led to the issue of data flooding, with sites deployed in huge volumes to meet the increase in mobile broadband business (MBB) requirements. As these networks evolve, this vast energy consumption is eating away at operator profits, and operators globally are now faced with the challenge of how to maximize network energy efficiency and improve profitability for the future.

At the summit, Qiao Yuyu, Vice President of Huawei’s Telecom Energy Business, called for the establishment and implementation of network energy efficiency standards, and put forward suggestions for practical network energy efficiency standards and key performance indicators that Huawei believes will promote the development of the network energy industry. “Huawei advocates the adoption of green networks by operators, and is dedicated to energy saving and emission reduction within the ICT industry, while striving to maximize network energy efficiency,” said Qiao Yuyu. “Based on in-depth studies of NEE (Network Energy Efficiency), NIEE (Network Infrastructure Energy Efficiency), and NTEE (Network Telecom Energy Efficiency), Huawei assists operators in measuring network energy efficiency and developing effective energy efficiency improvement plans that meet their needs.”

Qiao Yuyu also described the detailed end-to-end power supply and renewable energy solutions developed by Huawei to address the range of energy saving challenges faced by operators, and shared a selection of global Huawei success cases covering network architecture, site architecture, network equipment, and infrastructure.

The summit also saw energy directors of global top carriers gather together to swap success stories around energy saving innovation and telecom power supply renovation, including:

Telstra: John Romano, Executive Director of Telstra, shared how the company cut its power loss by 75% by adopting Huawei’s ultra-high-efficiency rectifier modules to realize efficient conversion and optimal return on investment.

Mobilink: Adil Farooq, a Site Solutions Strategy expert for Pakistan Mobilink, discussed the company’s success in making energy efficiency across its whole network visible and controllable while it undertook a massive network capacity expansion. He explained how this was achieved by reducing fuel consumption through the implementation of hybrid power solutions, and the deployment of an intelligent remote management system (RMS) to improve operations and management efficiency.

Optus: David Stockler, Energy Director at Optus, explained how the company improved its energy networks through the use of a professional self-service analysis tool which simplifies base station management, presents detailed site information for analysis, and supports the accelerated development of the energy business.

As part of the summit, Huawei showcased its new generation of “Migrate Towards Simplicity” (MTS) telecom energy solutions, covering indoor, outdoor, central office, and hybrid power supply scenarios. This included Huawei displaying intelligent core components such as DC power for servers, site controllers, site-sharing embedded power, and an intelligent network management system which provides operators with a simple, efficient, reliable and intelligent telecom power supply solution.

“Huawei believes that the market will continue to grow as infrastructure construction requirements from communications networks continue to increase. Innovation will be the key factor driving the development of the telecom energy market, and Huawei is committed to working with carriers to develop new technologies and business models, while seeking optimal solutions to improving energy efficiency in the ICT industry, and encouraging the development of the telecom energy market as a whole,” added Qiao Yuyu.

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