Video everywhere to build a video industry ecosystem
[Shanghai, China, July 16, 2015] Huawei hosted the Entertainment Unlimited Summit named “Video Everywhere” in Shanghai, which was co-sponsored by the Global System for Mobile Communications Association (GSMA).
The event attracted global operators, industry partners, and industry leaders and experts from consulting firms. This summit provided an ideal platform for operators and industry partners to discuss hot topics, share industry insights, and explore the opportunities and challenges brought by the video industry. Together, they can seize future development opportunities in the video industry.
Zou Zhilei, president of Huawei’s Carrier BG, addressed the summit “The era of video everywhere has arrived, and it will fundamentally change the way we consume information. When it comes to video services, we think operators can start with IPTV, which means entertainment videos delivered to individual subscribers. Actually, video means much more than that. It also includes real-time communication videos for individuals and videos applied in security defense, city surveillance, and other industries. Huawei refers to it as ‘big video’, and has adopted a big video strategy as a major corporate strategy.”
Zou added that video will connect tens of billions of devices and billions of people, creating a huge market worth US$1 trillion for the ICT industry. Video will become a new basic service and a blue ocean for operators. At present, market opportunities are fragmented and only cater to individual needs. Neither uniform standards on video technologies nor customer experience standards are in place. Zou continued, “Huawei hopes to work with its partners to develop uniform standards on video technologies and experience, integrate the video market, and widely apply video services.”
Zheng Chunhua, president of Huawei’s Carrier Marketing Dept, said, “Video will become a new growth engine for operators. It is estimated that 85% of data traffic will be generated by videos. Video services will become a new blue ocean, and the telecom industry will undergo a reshuffle.” He holds that there are five critical success factors for video services provided by telecom operators:
Establish a viable business model: Evolve the business model from value filling and long-tail services to a bilateral revenue model.
Acquire content: Operators can adapt the content acquisition model to different user bases.
Build network architecture that delivers the best video experience: At different development stages, users have different requirements for video services, which place different requirements on network capacities.
Transform operations: Prioritize efficiency and complete service rollout, marketing, and operations transformation by benchmarking OTT players.
Aggregate and open content: Build a content aggregation platform to bring together Internet content providers (ICPs) and manage the portal. Integrate multiple platforms and open up capabilities.
With over 20 years of experience in the video domain, Huawei aims to build a better connected world, connecting billions of users and tens of billions of things through video. Huawei will also build networks that deliver the best video experience, for example, 4K@FBB and 2K@MBB networks.
Huawei summarizes user experience model as ROADS – Real-time, On-demand, All-Online, DIY, and Social. To satisfy such requirements, Huawei has developed a carrier-grade 4K standard and mobile video mean opinion score (vMOS) system.
Huawei believes that to deliver a carrier-grade 4K standard experience, the following four key requirements must be met: continuous play without interruption; no pixilation of images; one-second channel switching; and two-second loading time for on-demand videos. Huawei’s goal of defining a carrier-grade 4K standard is to ensure end users experience high-quality carrier-grade 4K video content after transmission on networks.
In addition to researching video service standardization, Huawei also works with other industry players to establish and apply uniform standards in areas such as video coding, transmission, and computing. Huawei will also work with more industry partners to create a sound video ecosystem, and stands ready to cooperate with customers and industry partners to enter a new age of video.
Guests from operators and video industry partners delivered speeches at the summit, including China Unicom, LG Uplus, Phoenix Television, Youku, Wasu Media Holding Co., Ltd., and IHS. The topics included how operators can seek business innovation and develop video services in the LTE era; how license holders transform themselves under the Internet+ trend; how operators can create more benefits and market value through content-based cooperation; and how video industry players will cooperate with each other. In addition, they all advocated accelerating the pace of creating a video industry ecosystem to usher in a golden era of the video industry.
During the Mobile World Congress Shanghai which took place in Shanghai between July 15 and 17, 2015, Huawei shared its innovative video services (including mobile video and TV) and concepts for different industries at its booth.
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