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Press Release -- July 7th, 2015
Source: faction

Faction’s Dynamic Cloud Platform Fuels Altitude Ticket’s High-Volume Concert Sales

Garth Brooks Sells Out 9 Concerts in Denver Due to Responsive IT Platform

DENVER, CO–(Marketwired – Jul 7, 2015) – Faction, an enterprise-class Infrastructure-as-a-Service (IaaS) cloud service provider offering private, public and hybrid cloud solutions, announces its dynamic cloud platform contributed to Altitude Tickets‘ extremely high volume of national sales traffic for the Garth Brooks World Tour. The nine show lineup hit record-breaking sales with over 140,000 tickets sold by Altitude online in less than three hours, instantly shattering the previous Denver concert ticket sales record.

Altitude Tickets selected ePlexity, a well-respected Managed Services Provider (MSP) to oversee the company’s migration to a 100% cloud based solution. ePlexity standardized on Faction Cloud, a cloud it white labels and re-sells as its own. As a result of ePlexity’s successful assistance, Altitude Tickets anticipates expanding its use of cloud throughout its parent company, Kroenke Sports & Entertainment.

Altitude Tickets has utilized a traditional colocation environment, purchasing and managing their own equipment in a third party data center. The model required significant CAPEX reserves to address peak usage spikes and hardware refreshes. Altitude Tickets was searching for an IT partner who could offer personal attention, seeking a boutique, consultative relationship. By selecting ePlexity as its technology partner, and migrating to a private cloud solution, the company could scale up or down as needed across a state-of-the-art infrastructure without incurring a CAPEX expense. As a result, Altitude Tickets doubled their revenue growth and reduced costs.

“Faction and ePlexity have helped us to create a hosting environment which better meets our needs in terms of both performance and cost efficiencies,” states Rick Schoenhals, VP of Information Technology, Kroenke Sports & Entertainment. “We’ve also gained the flexibility to respond to business challenges more quickly with effective solutions that can directly target our business needs.”

Altitude Tickets experienced measurable results since migration to the new solution — both in reduced costs, increased revenue, and in gaining the highest degree of control and deepest access into their infrastructure — and all seamlessly interconnected with Faction’s proprietary, patented Layer 2 technology.

“With the broad customization available on Faction’s Cloud we were able to provide Altitude Tickets greater control, functionality and on-demand capacity,” comments Luke Norris, CEO and Founder of Faction. “We were excited to provide Altitude Tickets the cloud infrastructure backbone it needed to make their Garth Brooks World Tour shows a success.”

“We chose to re-sell Faction Cloud, because it is the only cloud service provider that is 100% channel centric. Their ‘no compete promise’ means I can build a business atop Faction’s cloud infrastructure and be assured I will retain my customer relationships, contracts and branding,” comments John Clendennen, CEO and Founder of ePlexity. “It was great working alongside Faction on behalf of Altitude Tickets.”

For more information on Faction and hybrid and private cloud services please

Visit to learn more about ePlexity’s revolutionary CloudXOS Network.

About Faction

Faction is an enterprise-class IaaS cloud service provider offering private, public, & hybrid cloud solutions through channel partners. Faction supplies cloud the way its partners and customers want it with extreme performance, deep control, and broad customization capabilities.

FACTION is 100% channel-driven, as it never competes with Channel Partners and provides the services, tools and expertise that result in value for customers. With cloud nodes across the United States and in Europe (Seattle, Santa Clara, Denver, Chicago, Atlanta, New Jersey, New York, and the United Kingdom), Faction offers both Cisco UCS and Open Compute platforms, is a Platinum-level NetApp Service Provider, and is VMware vCloud® Powered. Join the Faction. Become a Reseller Today. or (855) 532-4734. Follow us on Twitter (@FactionInc) and LinkedIn.


  • For Faction media inquiries, please contact:
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