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Press Release -- April 13th, 2015
Source: Sprint Nextel

Sprint Revolutionizes Wireless Shopping Experience by Introducing Sprint® Direct 2 You

Sprint brings the store experience whenever and wherever you want it. Customers can choose the service in their home, office or any other location.

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Sprint’s Direct 2 You is a first-ever wireless customer service where retail-trained Sprint experts bring the in-store experience directly to the customer and set up the new device wherever and whenever the customer wants. (Graphic: Business Wire)

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En Español (pdf)

OVERLAND PARK, Kan. (BUSINESS WIRE), April 13, 2015 – Sprint (NYSE:S, news, filings) today will transform forever the way customers buy or upgrade their mobile phones, tablets and other connected devices with the introduction of Sprint Direct 2 You.

Sprint is bringing an in-store experience to the comfort of a customer’s own home, office or other location they choose with this innovative service that is unlike anything else in wireless today. With Sprint Direct 2 You, a Sprint-trained expert will bring a Sprint mobile device to a customer’s location, set it up and transfer all of their content, including contacts, pictures, videos and apps, from their old device to a new one. The experience also includes the Sprint expert performing a tutorial and offering tips to help the customer become familiar with using the new mobile device.

Sprint developed this service based on customer research and insights that clearly indicated the need for a revolutionary service like this one.

This new service is expected to place about 5,000 Sprint Direct 2 You cars in major metropolitan areas by the end of the year to make wireless shopping more convenient.

“With our new Sprint Direct 2 You fleet of cars, it’s as if we are adding 5,000 additional stores,” Sprint CEO Marcelo Claure said. “However, these mobile stores will be continuously on the move based on customer demand.”

Time is the most precious asset for current and future Sprint customers who find it inconvenient to visit a store. Others have shared that they are reluctant to order online and receive a new device at home because it is challenging to start using it without help. It’s not easy to transfer the contacts, pictures, videos, apps and other content from an old device to a new one. Setting up a new phone and learning how to use new features also can be difficult, and these functions are usually performed in a store. Sprint teams listened to these customer concerns and invented Sprint Direct 2 You, transforming the way American wireless consumers will shop for smartphones and other mobile devices.

“We’re constantly listening to our customers, and we learn from them what they want in a great wireless phone experience so that we can remove their pain points,” Claure said. “As a result, we created Sprint Direct 2 You, a whole new way of buying wireless. With Direct 2 You, Sprint brings an amazing, convenient in-store experience directly to the customer – in the comfort of wherever they want to be. Customers will never have to worry about transferring their own data or being handed a device they do not know how to use.”

The national rollout of Sprint Direct 2 You begins today in Sprint’s hometown – the Kansas City metropolitan area – for upgrade-eligible customers. On April 20, Sprint Direct 2 You will be available in the Chicago and Miami markets, with expansion nationally expected to follow throughout 2015.

Here’s how it works:

  • Qualified customers receive an offer via text or email to upgrade their phone.
  • Customers call the Sprint phone number in the text or email to take advantage of the offer and schedule an appointment for this free service.1
  • A Direct 2 You Expert arrives when and where the customer requests, sets up and activates the new phone, transferring all contacts and data from the old phone, then personalizes the new device to the customer’s specifications.
  • Customers can choose to turn in their old phones for recycling or reuse.

The Sprint experts are particularly skilled in helping customers make the switch from a phone using the Android operating system to one running on Apple’s iOS, or vice versa. While this can be a complex process, the expert will manage it to make it easy for the customer.

“We take for granted that it is easy to switch between different types of phones, but it actually is very complex,” Claure said. “By bringing the in-store experience directly to customers, we can make that change painless, worry-free and do it in the comfort of a location where the customer wants it.”

Sprint Direct 2 You is one more way the company is inviting wireless consumers to discover Sprint and experience what tens of millions of Sprint customers already know:

  • Sprint offers the Best Value in Wireless with compelling rate plans, including Cut Your Bill in Half and device purchasing options such as iPhone for Life Plan or the recently launched Unlimited Plus Plan that allows customers to upgrade their mobile phones every year.
  • The Sprint network’s performance continues to improve, providing significantly better call quality and faster data speeds in a growing number of places. According to independent mobile analytics firm RootMetrics®, results for second half 2014 show Sprint with the highest net gain in first-place or shared first-place RootScore® and network award wins in Overall Performance, Reliability, Call and Text performance. 2

Online Press Kit

Additional information about Sprint Direct 2 You, including images and an infographic, can be found by clicking Direct 2 You Press Kit.

About Sprint

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served nearly 56 million connections as of Dec. 31, 2014, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint at or and

1 Within participating markets, Sprint will have specific delivery zones. Upon setting up your appointment, the specialist will determine if your desired location is eligible for Direct 2 You.

2 RootMetrics award rankings based on RootMetrics 2H 2014 US National and 125 Metro RootScore Reports (July – December 2014) for mobile performance as tested on best available plans and devices on 4 mobile networks across all available network types. The RootMetrics award is not an endorsement of Sprint. Your results may vary. See for details.


Melinda Tiemeyer, 913-315-3607

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