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Press Release -- April 29th, 2015
Source: nyi

Sailthru Leverages NYI for World-Class Data Center and Personalized IT Services and Support

NYI’s New Jersey data center supports specialized platform for marketing technology firm providing high power density, reliability and network redundancy

NEW YORK – April 29, 2015NYI, a boutique colocation and managed services provider, specializing in customized technology infrastructure solutions, announces today that Sailthru, the leader in driving customer lifetime value through personalization, has chosen NYI for its premium data center infrastructure services. Sailthru’s data-driven personalization, automation and predictive intelligence platform enables more than 400 global mid-market ecommerce and enterprise media brands to increase revenue by engaging with their customers through individualized experiences. The company is utilizing NYI’s Bridgewater, NJ data center.

While NYI’s top tier facility was clearly a draw, Sailthru chose NYI for its highly dedicated team who provides unparalleled logistical and technical support. Through its unique high touch approach, NYI allows Sailthru to focus on its core business and achieve substantially more productivity and efficiency from its technical operations staff. NYI also provides Sailthru the flexibility and scalability it needs to plan for additional growth as the company continues to expand its award-winning platform and services.

“NYI’s reputation and uptime speaks for itself, we’re thrilled to be working with a provider who actually cares about our business; the team doesn’t just say what they’ll do; they get it done day after day,” said J.B. Zimmerman, Operations Team Lead at Sailthru. “As one of our preferred vendors, we like to think of the NYI team as trusted teammates. NYI is always helpful and willing to go above and beyond to answer our questions and address any concerns. The company’s speed to service delivery is far ahead of any competitors; what took weeks with others takes just days or hours with NYI.”

“Sailthru is a true technology innovator, offering comprehensive personalization solutions that drive conversion, increase revenue and extend customer lifetime value for leading edge marketers,” comments Phillip Koblence, Chief Operating Officer of NYI. “To know that the Sailthru team regards NYI as a valuable extension to their business is exactly what we strive for in delivering our services to customers. Being able to meet – and exceed – Sailthru’s highly technical requirements, decrease their overall infrastructure spend while providing limitless scale and greatly increased uptime is substantial, particularly in marketing technology.”

NYI owns and operates data centers in New York and New Jersey. In addition to serving the Northeast, NYI also extends its data center, managed and cloud services across the coast, with facilities located in Seattle and Los Angeles. With 100% uptime, NYI facilities are SSAE-16, HIPAA and PCI compliant and offer 24x7x365 onsite support.

For more information about NYI, visit

Learn more about Sailthru at

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About NYI

At NYI, we understand you’re important and so is your business. Our approach is simple, effective and unique in our marketplace. We look beyond our world-class data centers and focus on supporting customer growth and success acting as a genuine extension of your IT team. Since 1996, we have provided our customers with fully managed, highly customized infrastructure solutions built to suit their specific business and mission critical IT needs. Our customers view us as a true partner; always available for round-the-clock support from a team they know and trust.

Colocation – Cloud – Hybrid – Managed Services – Disaster Recovery

NYI is SSAE 16, PCI and HIPAA-compliant. For more information, visit; call (800) 288-7387; or follow the company on Twitter and LinkedIn  

For NYI media inquiries, please contact:

Jaymie Scotto & Associates (JSA)


About Sailthru

Sailthru, the leader in driving customer lifetime value through personalization, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including JustFab, Rent the Runway, Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post and Business Insider.

Founded in 2008 by Neil Capel and Ian White and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit

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