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Press Release -- March 17th, 2015

GENBAND Launches its Unified Communications As a Service (UCaaS), Nuvia, in the UK, Selects iHub as Master Distributor

Builds on North American Presence, Includes Resilient Deployment in Amsterdam to lay the Foundation for pan- European Availability

Frisco, TX and Harrogate, UK, March 17, 2015

GENBAND, a leading provider of real time software communications, today announced the expansion of its Nuvia™ UCaaS (Unified Communications as a Service) solution to the UK with iHub, a UK leader in business IP telephony, as a master distributor. GENBAND’s Nuvia service provides a suite of market-ready desktop, mobile and web-optimized business communications services to both small businesses and large enterprises.

“In the last 6 months of 2014 we saw the UK Hosted UC market grow by 17%, demonstrating that the market is moving strongly towards a hosted future, and the market momentum is a sure sign to service providers and channels alike that they can’t wait any longer to execute their own strategy,” said Matthew Townend, Director, the Cavell Group.

Many businesses, both small and large, are saddled with outmoded PBX hardware that no longer meets the needs of today’s communications-rich environment. By deploying Nuvia, these companies can cost-effectively replace that legacy asset with a more reliable, feature-rich, cloud-based unified communications solution backed by GENBAND’s carrier-grade technology.

“We’re thrilled to deliver a compelling solution that helps make UK businesses more productive, mobile and collaborative,” said David Hiscock, GENBAND’s Senior VP of EMEA Sales. “Selecting iHub as a master distributor will be a tremendous boost – they have a proven track record with Britain’s small and medium businesses and we’re confident that they will help us grow our base of Nuvia resellers and delighted customers quickly and effectively.”

The Nuvia solution leverages the millions of lines GENBAND already has deployed in leading service providers across the UK, and is the only UK cloud service able to reuse legacy Nortel IP phones. The Nuvia platform is extremely attractive and cost-effective for CS 1000 customers seeking a cloud-based solution that can preserve their endpoint investments. Additionally, Nuvia’s multi-site management capabilities make it ideal for simplifying deployments that span multiple locations.

“This expansion of our long standing relationship with GENBAND is good news for iHub and for our customers,” said Steve Day, CEO of iHub. “We continue to excel at meeting our goal of delivering an exceptional suite of cloud-based PBX and collaboration services to our small business customers. Today, we are embarking on a new chapter in our business relationship, taking on the role of a master distributor. We look forward to collaborating with GENBAND to develop new reseller partners that will quickly expand Nuvia’s reach.”

GENBAND combines extensive experience in providing next generation solutions backed by a tradition of excellence, delivering the best of stability and innovation to its partners and customers.

The Nuvia solution can be resold under the Nuvia name or rebranded and resold in a multi-tier model.

For more information about becoming a Nuvia partner or to see a demonstration of Nuvia services, please visit GENBAND at Stand 50 Convergence Summit North. To learn more about Nuvia services visit


GENBAND is a global leader in real time communications software solutions for service providers, enterprises, independent software vendors, systems integrators and developers in over 80 countries. The company’s Network Modernization, Unified Communications, Mobility and Embedded Communications solutions enable its customers to quickly capitalize on growing market segments and introduce differentiating products, applications and services. GENBAND’s market-leading solutions, which are deployable in the network, on premise or through the cloud, help its customers connect people to each other and address the growing demands of today’s consumers and businesses for real time communications wherever they happen to be.

To learn more visit

GENBAND, the GENBAND logo and icon and Nuvia are trademarks of GENBAND.

About iHub

iHub is one of Britain’s leading business hosted communications suppliers but unlike most other providers, iHub specialises in providing hosted voice and SIP trunk solutions for businesses of all sizes. We have dedicated hosted voice specialists in all key business areas such as engineering, customer service and provisioning, technical support and sales, making iHub unique in its expertise and depth of knowledge.

Our name symbolises what we do – the provision of an intelligent and fully integrated network which together with supporting systems, provides a communications hub for businesses of all types and sizes as well as a hub for channel partners where ease of doing business and customer service is central to everything we do.

Company Contacts:

Dennis Watson

Catherine Berthier
GENBAND International PR

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