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Press Release -- February 24th, 2015
Source: Huawei

Huawei Drives Transformation of ICT Industry with the Vision Open ROADS to a Better Connected World

At Pre-MWC Analyst and Media Briefing, company unveils new initiatives and solutions for open ecosystem development

[London, UK, February 24, 2015]: At its Pre-MWC Analyst and Media Briefing held today in London, Huawei unveiled its vision for the ICT industry – Open ROADS to a Better Connected World – and announced a line-up of innovative new ICT products and initiatives. As an industry-leading strategic partner for telecom operators, Huawei aims to help its customers thrive in a fully digitized world through the implementation of comprehensive ICT solutions towards the development of an open and healthy industry ecosystem.

“The rapid development of the mobile Internet has significantly changed user behaviors creating a new pattern of traffic consumption featuring five fundamental characteristics: Real-time, On-demand, All-online, DIY, and Social; or ROADS in short,” said Mr. Ryan Ding, Executive Director of the Board and President of Products & Solutions, Huawei. “This new trend is driving transformations across industries, and the ICT sector, as an engine of the advancement and modernization of other industries, must pioneer the process. Specifically, this will involve the sector shifting away from its traditional self-centric ‘network-operation-experience’ mindset and prioritizing user experience for a new strategic approach, ‘experience-operation-network’, in order to effectively address the challenges posed by the mobile Internet.”

During the briefing, Huawei introduced several new product offerings and initiatives that reinforce its commitment to embracing an open digital ecosystem, enabling ICT transformation, and evolving ultra-mobile broadband in the digital era. Key announcements included:

  • SoftCOM Openness & Cooperation Campaign: Huawei is committed to transforming the telecom industry with its SoftCOM strategy, which leverages network functions virtualization (NFV), software-defined networking (SDN) and cloud computing technologies to foster networks towards ICT convergence. With its open NFV/SDN labs serving as hubs and connecting ICT innovation efforts around the globe, Huawei is a proactive advocate of an open ecosystem and has partnered with standards organizations, open source communities and businesses across the industry to build an open ecosystem for the successful delivery of optimal user experiences. During the briefing, Huawei shared the progress it has achieved implementing SoftCOM and outlined its future plans to collaborate with customers and partners to jointly advance the ICT industry.
  • Business Enabling System (BES): Huawei’s Business Enabling System will help carriers accelerate digitization, creating a robust ecosystem that facilitates open collaboration with partners to provide end-users with enhanced services in massive quantities comprising all five ROADS elements. It will also help carriers realize digital operation and manage their businesses in a more agile and efficient manner.
  • 4.5G: A new concept and LTE brand introduced by Huawei, 4.5G aims to promote innovation beyond LTE, deliver enhanced user experiences through new, enriched services and more connected devices, and ultimately, help carriers build business success and accelerate the industry’s smooth evolution towards 5G. At the briefing, Huawei unveiled new 4.5G technologies that will boost cell capacity up to the Gbps level, and support 100 times more connections per cell than LTE while reducing end-to-end latency by 80%.
  • High-Throughput Router: In the era of FMC2.0 (FBB + MBB + Content), video streaming featuring a smooth and superior user experience has become an important component in the service portfolio of carriers. At the briefing, Huawei introduced a new High-Throughput Router that can minimize bandwidth shrinkage caused by delay and packet losses to realize ‘0 wait time, no image defect, and no lag’ in streaming 2K video through mobile broadband, 4K ultra-HD video through fixed broadband, and also optimal experiences in delivering other digital content.
  • FusionCloud Omni Solution: Huawei’s FusionCloud Omni Solution is tailored to address global carrier business demands for a public cloud by fully enabling interoperation between heterogeneous private and public clouds and serving as a hybrid cloud self-service system. The hybrid cloud platform will also enable flexible deployment and smooth migration of businesses and services.

With the challenges posed by the surge of data traffic coming from video streaming, the Internet of Things, and the variety of digital content now available to end-users, carriers, in order to offer the ROADS user experience, not only need to construct a future-oriented infrastructure that supports ultra-mobile broadband, but also enable ICT transformation driven by an Internet-based architecture. They also must strive towards creating a healthy and open industry ecosystem where all participants in the value chain collaborate and contribute. As an active player in the industry’s overall advancement, Huawei continuously engages in partnerships with world-leading operators, industry organizations, and other third-party partners to promote the development, standardization and commercialization of cutting-edge information and communications technologies.

Mobile World Congress (MWC) 2015 will be held in Barcelona from March 2 to 5. Huawei will showcase its latest products and solutions at Fira Gran Via Hall 1 and Hall 3. For more information, please visit:

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