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Press Release -- January 12th, 2015
Source: AT&T
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Mobilizing Fan Passion for College Football

To commemorate the conclusion of the first-ever College Football Playoff, we’ve pulled out all the stops to mobilize fan passions over the entire game day weekend.

Just one game remains in what’s been a thrilling college football season. And, what better way to celebrate the sport’s biggest party ever than at North Texas’s AT&T Stadium for the College Football Playoff National Championship featuring the Ohio State Buckeyes and Oregon Ducks? To commemorate the conclusion of the first-ever College Football Playoff, we’ve pulled out all the stops to mobilize fan passions over the entire game day weekend.

From Jan. 9 through Jan. 12, the Kay Bailey Hutchison Convention Center will host Playoff Fan Central.  There, you’ll be able to play trivia games, win prizes, get autographs from former players and connect with fellow fans through social media using various hashtags. On Jan. 10 and Jan. 11, you can swing by the American Airlines Center to see the AT&T Playoff Playlist Live concert events, headlined by Lenny Kravitz and Sting! You can also charge your phone at the U-verse Lounge, while sharing concert photos and your team spirit.

On the big day, Jan. 12, AT&T Stadium will get fans pumped up for kickoff with product giveaways and charging stations to make sure your device is powered up throughout the evening’s game. You can also take advantage of all the technological amenities within AT&T Stadium, all geared toward enhancing every bit of your game-day experience. From the essential AT&T Stadium mobile app (for iOS and Android), to the superior on-site connectivity (equivalent to 17 cell sites) and the fan-responsive AT&T LiveFX board, you will be connected to the game like never before.

If you can’t make the game, we’ve got a way for you to connect with the action via AT&T U-verse Talk Back. You can ask questions during the game through the U-verse App for tablets, Uverse.com or on www.att.com/talkback and watch live as former college football stars Aaron Murray and Golden Tate respond. Check out the video below to learn how to connect from home!

As fans ourselves, we couldn’t be more excited for Monday’s College Football Playoff National Championship.  See you at the game!

- See more at: http://about.att.com/newsroom/mobilizing_fan_passion_att.html#sthash.BRs2xu9b.dpuf

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