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Press Release -- January 8th, 2015
Source: Broadsoft

INVOIP Selects BroadSoft’s BroadCloud to Deliver Hosted Unified Communications Services

INVOIP Deploys BroadCloud to Introduce Feature-Rich, Affordable Hosted Unified Communications Services

GAITHERSBURG, MD–(Marketwired – Jan 8, 2015) – BroadSoft, Inc. (NASDAQ:BSFT, news, filings) today announced that INVOIP, a leading nationwide hosted unified communications service provider based in Troy, Michigan, has selected BroadCloud®managed services to power INVOIP Connect, a service that extends beyond standard hosted PBX capabilities to include a range of hosted Unified Communications (UC) services such as video calling and conferencing, mobility, and unified messaging.

According to an August 2014 Infonetics report, the global hosted PBX and UC services market is expected to grow from $8.5B in 2014 to $12.3B by 2018. The rapid adoption of these hosted services has created the need for service providers to explore faster service delivery models to meet customer demand for unified communications services without the associated capital, lease or maintenance costs of a premise-based telephony system.

INVOIP selected BroadCloud for in-demand UC capabilities that can be rapidly delivered to their business customers, speeding time to new service revenues. As a fully-managed hosted service, BroadCloud delivers comprehensive Unified Communications and PBX services from BroadSoft’s cloud infrastructure — while covering the full business customer lifecycle, from initial quote to service activation to support.

“BroadCloud gives INVOIP an accelerated route to market with minimal up front capital investment, all while allowing us to leverage our brand and core network services,” said Ben Rife, President, INVOIP. “Equally important, BroadCloud enables customizable delivery of hosted unified communications services allowing us to differentiate our offer from competitors and improve our value proposition.”

“We are thrilled to support INVOIP’s vision to provide small and medium-sized businesses with innovative, cloud-delivered unified communication services,” said Ken Rokoff, vice president, BroadCloud, BroadSoft. “With its powerful UC capabilities and fully operationalized end-to-end business processes, BroadCloud enables service providers like INVOIP to create a differentiated service offer that meets the needs of their business customers.”

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “can,” and “enable” and other similar terms and phrases and include, among others, statements regarding the benefits to INVOIP’s customers and end-users resulting from the use of BroadCloud managed services in INVOIP’s service offering. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to the financial and other benefits to BroadSoft resulting from the use of BroadCloud managed services by INVOIP in its product offerings as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2013, filed with the Securities and Exchange Commission, or SEC, on February 28, 2014, and in BroadSoft’s other filings with the SEC. All information in this release is as of January 8, 2015. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

INVOIP, founded in 2003 and based in Troy, Michigan provides a hosted business phone system, INVOIP Connect, for small and medium sized businesses across the country. Building strong relationships with their customers is a key differentiator for INVOIP and has proven to be the key to their growth.

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