Metrics! Metrics! Read All About It!

As hard as it is to believe, the 2014 college football regular season is officially in the books. It was a dramatic regular season with a few traditional heavy-weights finishing strong and a few Cinderellas keeping things interesting down the stretch. The one guarantee was data lighting up stadiums nationwide as fans shared the big plays via their mobile device throughout the year. Below are the top data-heavy venues from this year’s college football action, some associated trends we noticed as well as the top data-heavy venues from week 14 of the pro football season.

Top 10 Collegiate Venues of the 2014 Season by Average Mobile Data per Game

1. Stillwater, OK – 769GB avg./home game

a. Equivalent to more than 2.1 million social media post with photos

2. Miami, FL – 745GB avg./home game

a. Equivalent to more than 2.1 million social media post with photos

3. College Station, TX – 668GB avg./home game

a. Equivalent to more than 1.9 million social media post with photos

4. Waco, TX – 661GB avg./home game

a. Equivalent to more than 1.8 million social media post with photos

5. Tuscaloosa, AL – 660GB avg./home game

a. Equivalent to more than 1.8 million social media post with photos

6. Norman, OK – 626GB avg./home game

a. Equivalent to more than 1.7 million social media post with photos

7. Fayetteville, AR – 590GB avg./home game

a. Equivalent to more than 1.6 million social media post with photos

8. Athens, GA – 541GB avg./home game

a. Equivalent to more than 1.5 million social media post with photos

9. Baton Rouge, LA – 522GB avg./home game

a. Equivalent to more than 1.4 million social media post with photos

10. Pasadena, CA – 520GB avg./home game

a. Equivalent to more than 1.4 million social media post with photos

College Final Scoreboard at a Glance

• There were 333 college football regular season games played across more than 50 different venues where we provide in-venue coverage via Distributed Antenna Systems (DAS).
• In total, across these 333 games our customers have used more than 100.6 Terabytes of mobile data on our in-venue cellular networks. To narrow that down, it’s the same as 100,631 Gigabytes. Or more simply put, it is equivalent to more than 287M social media posts with photos.
  • The top ten data-heavy college venues in our end-of-year data usage rankings play home to many teams that have had success on the field this season.
    • Five of the top ten data-heavy college venues play host to a team ranked in the final top 25 poll of the regular season, including the top-ranked team in the country
    • In fact, forty-percent of the top ten venues hosted teams ranked in the top 15 of the polls
  • Geography also played a key factor in the final regular season college rankings
    • Fifty-percent of the top ten data-heavy venues were part of the same southern athletic conference.
    • In addition, the South region as a whole dominated in data usage with a season average of 381GB/venue compared to 236GB/venue for the West region, 227GB/venue for the Midwest region and 84GB/venue for the Northeast region.

Top 5 Professional Venues for Week 14 (12/4-12/8)

• Miami – 1,001GB
  • Equivalent to more than 2.8 million social media post with photos
• San Diego – 765GB
  • Equivalent to more than 2.1 million social media post with photos
• New Orleans – 590GB
  • Equivalent to more than 1.6 million social media post with photos
• Green Bay – 424GB
  • Equivalent to more than 1.2 million social media post with photos
• Denver – 348GB
  • Equivalent to more than 995K social media post with photos

Caveats:

• All figures include only data traffic seen on AT&T’s venue-specific mobile network.
• All data metrics come from only venues with a DAS where AT&T’s mobile network is on-air and under contract. These metrics are not comprehensive of every game played during the pro or college football season.
• This data is compiled from only football stadiums that had home games during this selected timeframe where AT&T is on-air on a DAS.
• Regions geographically defined by U.S. Census Bureau: https://www.census.gov/geo/maps-data/maps/pdfs/reference/us_regdiv.pdf