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Press Release -- November 5th, 2014
Source: TeliaSonera AB
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TSIC wins Best Brand Campaign 2014, and redefines the meaning of customer focus in the carrier industry

At the 2014 Global Capacity Awards, TeliaSonera International Carrier (TSIC) was recognized for raising the profile of wholesale telecommunications and highlighting the expectations of end users who demand always-on connectivity.

Presented by celebrity explorer and writer Ben Fogle, the accolade was received on behalf of TeliaSonera International Carrier by CEO Brendan Ives.

"I am proud to receive this award on behalf of a team who are striving to raise the bar in this industry”, says Brendan Ives“Understanding end-user demands is key to achieving our ambitions and our communications reflect that."

The campaign supported the expansion of TSIC’s North American fiber backbone. It was an integrated brand campaign across both traditional and new media B2B channels. A core element was the short film, “A message from your future end users”

“Recognition that you’re leading the way is especially good when it comes from independent commentators in your industry,” says Rickard Bäcklin, Vice President, Brand & Marketing at TSIC “More importantly, this shows that taking the whole customer journey into account really pays off. Purpose based communication engaging the target audience and challenging perceptions is core in today’s B2B communication. With this said, you also realize why Marketing is now a top level strategic function - even in the carrier industry.”

The Global Capacity Awards are judged annually by a panel of leading analysts and commentators including ACM Atlantic, Capacity Media, Dyn, Light Reading, Strategy Analytics and Telecoms Ramblings. With awards covering the wholesale telecommunications and carrier-to-carrier business, TSIC was also a finalist in the Best Global Wholesale category. Winners are recognized in Capacity magazine which has 4000 subscribers in 125 countries as well as at Capacity Conferences and International Telecoms Week (ITW).

Link to the winning campaignhttp://www.teliasoneraic.com/Our-network/Future-demands.html

Media Inquiries:

TeliaSonera International Carrier
Charlotte Züger, Head of Communications, charlotte.zuger@teliasonera.com, + 46 703200383

About TeliaSonera International Carrier
TeliaSonera International Carrier owns and operates one of the world’s most extensive fiber backbones. Our mission is to provide exceptional network infrastructure and services – empowering individuals, businesses and societies to execute their most critical activities. By working close to our customers, we make big ideas happen at the speed of fiber. Discover more at www.teliasoneraic.com.

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