Sprint’s CEO Marcelo Claure Speaks Directly to Consumers in New Hispanic Advertising Campaign

New commercial signals a shift in Sprint’s commitment to value and boldly reaffirms longstanding support of the Hispanic community

En Español (pdf)

OVERLAND PARK, Kan. (BUSINESS WIRE), November 20, 2014 – Sprint (NYSE:S, news, filings) – Just a few months after taking the reins as the new Sprint Chief Executive Officer, Bolivian native Marcelo Claure has already made his mark in the wireless industry with his bold and straightforward approach to simplifying mobile services. Claure, the first foreign-born Latino CEO in the history of the U.S. to lead a telecommunications company, is very committed to engaging and connecting with the Hispanic consumer, and this is the focus of the brand’s next advertising campaign set to hit the air tonight.

The national television campaign features Marcelo Claure speaking to Hispanic consumers about Sprint’s commitment to offering more mobile for the money with “the best value in wireless,” as well as providing the latest and greatest mobile devices. Claure’s comments are personable and directly relatable to the Hispanic consumer – a task he takes quite seriously given his Latino heritage and passion for the segment. Sprint’s new campaign will debut tonight during the Latin Grammy Awards on local Univision affiliates and will then hit the airways on all major Hispanic TV networks as of Friday, November 21.

“As a Bolivian American, I understand what Hispanic consumers need from us as their wireless provider,” said Marcelo Claure, Sprint Chief Executive Officer. “We of course want to create the best customer experience for our Hispanic customers. With more than a third of U.S. Hispanics being foreign-born and most having relatives outside the U.S., I know how important it is for us to stay connected to our friends and family.”

The new Spanish-language ad is just one of the many steps Claure is taking to engage Hispanic customers. He recently drove the launch of new data plans and international calling with Sprint Mexico & More 500, and has significantly augmented marketing to the Hispanic consumer by producing at least 7 new Spanish-language TV ads.

Sprint will continue to offer more relevant products and services, including a robust family data plan as consumers demand and deserve more value from their wireless carriers. The Sprint Family Share Pack offers consumers who switch to Sprint the best value with 20GB of data for up to 10 lines for $100 per month through 2015 after the waived access charges, as well as unlimited talk, text and data while on the Sprint network for $50/month with the Sprint Simply Unlimited plan on a non-discounted new iPhone 6 (all monthly prices exclude taxes and fees).

Sprint also operates Boost Mobile, payLo, Sprint Prepaid and Virgin Mobile USA which have direct appeal to the Hispanic consumer with the option of no-contract, no long term commitment wireless services.

About Sprint:
Sprint (NYSE: S) is a communications services company dedicated to delivering the best value in wireless. Sprint served 55 million customers as of September 30, 2014 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the last four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint andwww.twitter.com/sprint.