Leading Content Delivery Network (CDN) Drives Performance and Availability for Rapidly Growing Audience
Public Company Information:
TEMPE, Ariz.--(BUSINESS WIRE)--Limelight Networks, Inc. (“Limelight”) (NASDAQ:LLNW, news, filings), a global leader in digital content delivery, today announced that its Limelight Orchestrate™ (“Orchestrate”) Performance and Orchestrate Cloud Storage services were selected to power Malaysia’s most popular Malay language news portal website, Sinar Harian, part of the largest media company in Malaysia, Kumpulan Media Karangkraf.
Limelight’s combined solution has increased Sinar Harian’s bandwidth by up to 30 percent, delivering continuous website availability to its 50 million monthly page views and rapidly growing audience.
Having experienced exponential growth of 20 percent year-over-year, Sinar Harian online faced the challenge of delivering a growing volume of content to a bigger and bigger audience. With such large traffic increases, Sinar Harian also needed to improve its ability to anticipate unexpected traffic surges to ensure continuous accessibility. Slow access to Sinar Harian would not only frustrate its audience’s web experience, but also, it would impact their bottom line from a resulting loss of advertising revenue. In addition, viewer expectations for increased speed, performance, and reduced latency have risen dramatically. To address these performance issues and audience requirements, Karangkraf required a content delivery network (CDN) that would vastly improve the user experience by accelerating content delivery on their widely read website.
“We chose the Orchestrate Performance service because it is the fastest, most reliable global content delivery network available today,” said Syamil Fahim Mohd Fahim, chief operating officer of Karangkraf. “As viewership of Sinar Harian continues to grow at an incredibly rapid pace, we required a solution that would scale with us. Limelight’s superior customer service, proven track record, and ability to improve the customer viewing experience are unmatched. Their commitment to delivering the right solution set to its own customers, while ensuring a perfect user experience to our customers, gave us the assurance we needed to meet our growing content delivery requirements.”
“We are delighted that Karangkraf selected the Orchestrate Performance and Orchestrate Cloud Storage services to drive such an integral part of their digital content delivery ecosystem for their popular news site Sinar Harian,” said Andy Clark, group vice-president for Asia Pacific, Limelight Networks. “We are committed to growth in the Asia Pacific market, and we are really looking forward to continuing our work with Karangkraf to ensure their site’s continuous availability to their Malay viewership.”
The Orchestrate Performance service is comprised of unique middle-mile optimization and proprietary software, which serves users content at breakneck speeds, anywhere in the world, on any device. Its dynamic content acceleration and front-end optimization ensures content is delivered faster, with lower response times, and greater predictability, over a private global network. The combination of the Orchestrate Performance and Cloud Storage services provides unmatched reliability, flexibility, and scalability. The company’s Cloud Storage solution is purpose-built to serve digital content at the origin. This means it lowers latency by storing assets at the edge of Limelight’s massive global network. Its policy-based replication increases availability, while offering global scale and elasticity, to respond to both planned and unexpected traffic increases.
Kumpulan Media Karangkraf (Karangkraf) is the biggest and most successful bumiputra owned publisher in Malaysia. With four key business groups, 21 magazines titles in its stable and home to the fastest growing Malay daily, Sinar Harian, it is the undisputed leader in a challenging and evolving media industry in the country.
Limelight Networks, Inc. (NASDAQ: LLNW), a global leader in digital content delivery, empowers customers to better engage digital audiences by enabling them to manage and deliver digital content on any device, anywhere in the world. The company’s award winning Limelight Orchestrate™ platform includes an integrated suite of content delivery technology and services that helps organizations deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance customer relationships — all while reducing costs. For more information, please visit www.limelight.com, read our blog, and be sure to follow us on Twitter® at www.twitter.com/llnw.