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Press Release -- August 17th, 2014
Source: AT&T

Unite This House!

When the Cowboys take the field this weekend for their first pre-season home game of 2014, fans will notice something different about AT&T Stadium. As they take their seats, one of the first things they’ll see is a brand-new, 130-foot LED display along the east platform. AT&T and the Cowboys worked with Obscura Digital to design this display, which dazzles and dances in choreographed fashion. It’s the AT&T fan experience board, and there’s nothing else like it. It will – among other things – help make touchdown celebrations more exciting, entertain during breaks and build even more suspense for pivotal plays. We’ve added even more capacity to the cellular network inside the stadium since last season. In total, we will have increased cellular network capacity by more than 50 percent at AT&T Stadium from last summer to the 2014 regular season opener. Thanks to that network strength, the AT&T fan experience board is the first stadium LED display built to respond directly to fans. We’re introducing an experience that truly mobilizes fans. – See more at:

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