RALEIGH, N.C. - August 20, 2014 - Bandwidth, one of the nation's leading communications technology companies, today announced KeyMetric, a leading marketing and advertising analytics company, has chosen Bandwidth's APIs for call tracking to power its call analytics and tracking software platform. With Bandwidth's APIs for call tracking, KeyMetric can support businesses large and small to measure and optimize their online marketing and advertising spend, accurately connecting each phone call back to the originating source, advertisement, keyword or search term.
The ability for a business to connect both online and offline engagements to all of their marketing and sales investments is critical, especially given that upwards of 65 percent of all online searches can result in an offline phone lead or purchase. Optimizing media buys, keyword bids and content placements using both online and offline conversion data means there is less guesswork in determining which investments actually deliver value.
"Bandwidth's APIs for call tracking have exceeded our expectations," said Greg Swanson, Chief Technology Officer at KeyMetric. "Working with a large telecom carrier, and not having to worry about any of the telecom complexity was wonderful. It was easy to develop the functionality we needed using their APIs, which allowed our developers to stay focused on our core products."
Bandwidth is known as the phone company behind the country's leading call analytics companies by providing instant access to a large nationwide footprint of local and toll free phone numbers. By enabling multi-channel digital marketing providers to integrate the offline attribution of a phone with their online data, companies like KeyMetric are able to demonstrate the value of digital advertising ROI, accelerating the shift of spending from traditional forms of marketing to mobile and digital marketing.
Swanson added, "The service was quick and easy to launch and allows us to detail the performance of our customers' advertising campaigns, by blending online activity with the offline phone call data provided by the APIs."
Bandwidth's APIs for call tracking supports companies of all sizes with their call tracking and analytics needs, including:
- Fast Time to Market: Purpose-built RESTful APIs for seamless and scalable white label integration
- Extensive Number Inventory: Instant access to millions of local and toll free tracking phone numbers in North America with search available by state, area code and zip code
- Rapid Activation: Provision the number within seconds to begin the advertiser's campaign; and deactivate easily upon campaign expiration
- Active Call Management & Tracking: Manage incoming calls via automatic call handling, route to configured advertiser, track and record call details
- Call Whisper and Call Recording: Ability to know which marketing campaign prompted the phone call and recordings to help understand call outcome value and sentiment
- Call Reporting: Real-time call detail reporting via APIs to easily integrate with ad servers
- Simple "Per Call" Pricing Model: One simple low price per call, no complexity around inbound/outbound minutes of use
"In the high-growth industry of digital and mobile advertising, digital marketing providers need an easy way to monetize offline activity," said Steve Leonard, EVP and General Manager, Bandwidth. "With our experience in supporting more call analytics customers than any other provider, and our new robust APIs that are seamless and fast to integrate, we look forward to continuing to help digital marketing software platforms easily bring offline data back online."
Founded in 2008, KeyMetric is one of the industry's top engagement analytics companies focused on delivering actionable, up-to-the-minute information to simplify the way businesses, advertisers, and agencies track and measure marketing investments. With customers ranging from small to medium-sized businesses (SMBs), to many of the top advertising agencies around the globe, to Fortune 500 and Enterprise companies - KeyMetric is trusted by thousands of business locations to deliver smart, usable information to measure the effectiveness of mobile apps, paid advertising and media, search engine optimization, social media, traditional media and affiliate relationships.
Bandwidth is among the nation's largest and fastest-growing communication technology companies. The company operates two divisions – wholesale & enterprise and consumer& SMB — that share a mission of transforming the communications industry. Across the divisions, Bandwidth provides a full range of communications services, including voice origination, termination and toll free; a full suite of 9-1-1 services; SMS solutions; SIP Trunking; hosted VoIP for SMBs; and a consumer wireless business. Founded in 1999, and a certified CLEC in 49 states, Bandwidth is a profitable company headquartered in Raleigh, NC with a large remote office in Denver, CO and field offices in eight other cities.
Nikki Festa/Marki Conway