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Press Release -- August 4th, 2014
Source: Broadsoft

BroadSoft Extends Unified Communications Services to the Hospitality Industry With the Acquisition of SDD

Acquisition Opens New Vertical Market Opportunity for BroadSoft’s Service Provider Customers With a Fully Integrated Solution

GAITHERSBURG, MD–(Marketwired – Aug 4, 2014) –  BroadSoft, Inc. (NASDAQ: BSFT)

Key Takeaways:

  • Transaction strengthens BroadSoft’s hospitality market expertise and Unified Communications services for hotels, resorts and other commercial properties.
  • New UC-One Hospitality offering combines BroadSoft’s Unified Communications and SDD’s Jazz Fusion capabilities, enabling tight integration of communications services with Hotel Property Management Systems and operational practices.
  • Legacy telephony technology in need of replacement. New offer unlocks hospitality market opportunity for BroadSoft service provider customers to address the needs of hotel and resort properties seeking to rapidly transition from premise-based PBX’s.

BroadSoft, Inc. (NASDAQ: BSFT) today announced a new, hosted Unified Communications offering for the hospitality industry, UC-One Hospitality. The acquisition of Systems Design & Development, Inc. (SDD), a software and services provider to many of the largest and most prominent global hotels, resorts, convention and meeting facilities, extended stay, and fractional ownership properties, enables this offering.

Businesses throughout the hospitality industry are actively seeking cloud-provided communications services to replace their aging PBX solutions and align with their corporate IT cloud migration strategies. UC-One Hospitality, integrates BroadSoft’s Unified Communications (UC) and SDD’s Jazz Fusion capabilities, enabling a tight integration with the diverse and distributed collection of hospitality systems, property networks and hotel operational practices. UC-One Hospitality will allow hospitality properties to create customized communications services using dynamically targeted pricing, packaging, service authentication and digital content presentations.

“Many of the hospitality premise-based PBX solutions are reaching their end-of-life, creating a need for the industry to seek new innovative communication alternatives that better align with their integrated guest services strategies,” said Michael Tessler, chief executive officer, BroadSoft. “We believe the services capabilities of SDD, when integrated with our Unified Communications services, will unlock a sizable new vertical market opportunity for our service provider customers.”

By leveraging UC-One Hospitality, service providers can deliver a bundled offering (including connectivity, minutes, unified communications and property management system data integration). Service providers can also eliminate the capital investment, special knowledge and operational standards required to support diverse and changing collections of hospitality enterprise systems, hotel on-premise systems and their necessary proprietary integrations and certifications.

We believe UC-One Hospitality enables hotel and resort properties to rapidly transition from premise-based PBX’s to more productive, cloud communications services and to experience several key benefits and:

  • Enhances productivity by enabling new business processes across multiple hotel premises
  • Enables reduction of IT spend and ability to re-vector these resources to guest/customer satisfaction, cost effectively
  • Eases management of a single solution across a portfolio of hotel properties
  • Provides immediate access to new services and capabilities, without the need for an upgrade
  • Improves cost management due to lower costs relative to on-premise PBX, shift from CAPEX to OPEX and flexibility to scale up and down

“We are very excited to add our hospitality industry knowledge and technology capabilities with the communications industry’s leading provider of cloud powered Unified Communications,” said Ron Tarro, chief executive officer, SDD. “Joining BroadSoft positions us to accelerate our growth and bolster our offering for the hospitality market.”

Tessler adds, “The SDD team has a deep understanding of the business challenges hotel and property management companies face; I am very excited to have such an experienced team — which brings strong relationships with leading global hospitality brands — join BroadSoft.”

The acquisition is expected to contribute over $1 million in revenue in 2014 and be dilutive to 2014 non-GAAP earnings per share by approximately $0.01 to $0.02.

About BroadSoft
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit

Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “can,” “enable,” “expect,” and “will” and other similar terms and phrases and include statements regarding BroadSoft’s ability to incorporate SDD’s operations into its existing operations, the continued maintenance of the existing SDD customer base, the expected benefits of the acquisition to BroadSoft and its service provider customers, BroadSoft’s retention of the SDD workforce, the expected benefits of the UC One: Hospitality offering to our service provider customers and the expected impact of the acquisition on BroadSoft’s financial results. The outcome of the events described in these forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the possibility that the anticipated financial and other benefits from the acquisition are not realized or are lower or take longer to realize than expected, BroadSoft does not successfully integrate SDD’s operations into its own or BroadSoft is unable to retain SDD’s customers or personnel, as well as those factors contained in the “Risk Factors” sections of BroadSoft’s Form 10-K for the year ended December 31, 2013 filed with the SEC on February 28, 2014, and in BroadSoft’s other filings with the SEC. All information in this press release is as of August 4, 2014. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in BroadSoft’s expectations.

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