[Beijing, China, July 28, 2014]: Huawei, a leading information and communications technology (ICT) solutions provider, today announced a partnership with FanPlay, a cloud-based digital content service provider that is part of Finalogic Business Technology, to launch agile stadium solutions that support high-speed wireless connectivity and value-added mobile services at stadiums and professional football clubs in Europe. With these solutions, stadiums and football clubs can adopt new business models by using a smart device business platform to enhance the experience of football fans that watch games at stadiums.
"Despite a growing trend for consumers to adopt all things digital, stadiums have not yet been able to provide digital marketing and services that address demands from fans and spectators for more interaction and access to real-time statistics and replays of game highlights," said Jerzy Wasowicz, Vice President of Sales, FanPlay. "Our partnership will help stadiums address this trend and provide them with smart and high-quality applications, while also ensuring the security of applications that offer mobile payments. Huawei has been very supportive and we hope to expand our partnership to cover more areas and projects in the future."
Ma Yun, marketing VP of enterprise networking business, Huawei, said "Through leveraging FanPlay’s wide range of intelligent mobile applications and Huawei’s state-of-the-art agile network architecture to enable smart stadiums, we will enable football clubs to deliver personalized services to their customers and generate new revenue streams."
As part of the collaboration, Huawei and FanPlay have developed a comprehensive mobile business platform for stadiums that offers live video broadcasting and replay, in-game betting, interactive games, online shopping, purchasing of fast food and beverages, ticketing, sponsor marketing message posting and product sales, and a number of other services via FanPlay’s applications. In addition, football clubs can use the information collected via this platform to better understand their fans and explore new business opportunities through other personalized mobile interactions.
The platform uses Huawei’s agile network solution to provide high-density wireless features such as auto radio, high-density boost and airtime dynamic time scheduling. Its professional network planning capabilities can also support high-density user access and guarantee 100 percent simultaneous network access within the stadium.
The stadium solution is also designed to be secure for both the stadium operator and the end users. The big data analytics tool embedded in Huawei’s agile controller and security gateways protects the stadiums’ IT infrastructure and services from attacks and advance intrusion threats. In addition, the controller can be programmed using central control policies to identify and differentiate individual users with tiered service experience management. This allows stadium operators to offer highest network quality guarantees to high-value VIP users and the most important network services.
In 2014, Huawei and FanPlay start to deploy the agile stadium solution at UK’s football club’s stadium. FanPlay was selected by the stadium to operate its network and provide mobile applications and a data platform with mobile payment capabilities. Huawei will deploy technologies to enable high-density Wi-Fi coverage throughout the entire stadium.