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Press Release -- July 8th, 2014
Source: Broadsoft
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BroadSoft Announces J.B. Wood, President and CEO of TSIA, As Keynote Speaker for BroadSoft Connections 2014

GAITHERSBURG, Md., July 8, 2014 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings) today announced that J.B. Wood, President and CEO of the Technology Services Industry Association (TSIA) – the technology industry’s largest association for services – will be the keynote speaker at BroadSoft Connections 2014: Power Up. BroadSoft Connections is BroadSoft’s annual users’ conference that provides critical insight into the communication needs of businesses and strategies for service providers to meet these market requirements. At this year’s event, attendees will discuss how more intense business cycles, pervasive global competition and faster flow of information are driving new, innovative requirements for Unified Communications. Attendees will leave this year’s event armed with strategies for delivering and leveraging productivity enhancing solutions that ensure efficient enterprise collaboration, timely customer responsiveness, maintaining supplier relations and more. Strategic discussions will focus on:Demonstrating the productivity enhancing capabilities of Unified CommunicationsDelivering a superior, seamless customer experience, from the initial benefit messaged to targets to service adoption by new customersSolving critical business issues by extending UC through business app integrationJ.B. Wood is a sought-after speaker, author and expert on services in the technology sector. His popular books include Complexity Avalanche: Overcoming the Threat to Technology Adoption (2009), Consumption Economics: The New Rules of Tech (2011), and B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), which will be a focus of his discussion at the event. He is a well-known and well-respected industry figure, having appeared in Fortune, New York Times, Wall Street Journal and other leading publications.During his keynote session, Wood will share advice and strategies around adopting new business models, addressing the new business environment and next-generation technology industries where suppliers play an active, on-going role in helping business customers achieve unparalleled value from their technology investments.“J.B. Wood’s unique understanding of how technology can best support and improve business processes will resonate with attendees seeking to deliver the unified communications businesses are demanding to improve the productivity of individual employees and groups, and enhance the overall efficiency of their organization,” said Michael Tessler, president and chief executive officer, BroadSoft. “I am very excited to have J.B. Wood join us to kick-off our annual users’ conference to share his insights and predictions.” BroadSoft Connections will take place in Scottsdale, Arizona, 12-15 October 2014. For more information, please visit: http://broadsoftconnections.com. About BroadSoftBroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.Media Contacts:Brian Lustig, Bluetext PR for BroadSoft+1-301-775-6203brian@bluetext.comBecky Stanway, Hotwire PR London, for BroadSoft+44 (0) 20 7608 4657becky.stanway@hotwirepr.com

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