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Press Release -- June 17th, 2014

GENBAND CMO Brad Bush to Present Keynote Address at WebRTC Conference & Expo IV on June 18

Frisco, TX, June 17, 2014 – GENBAND, a leading developer of multimedia and cloud communications solutions, today announced that Chief Marketing Officer Brad Bush will present a keynote address at the  WebRTC Conference & Expo IV, held June 17-19, 2014 at the Cobb Galleria in Atlanta, Georgia. The conference caters to enterprises, service providers, Web providers, investors and developers and allows participants to explore how WebRTC (Web-based real-time communications) is poised to revolutionize the way we communicate.  Mr. Bush’s presentation scheduled for Wednesday, June 18 at 12:10 pm will address, “Navigating the Fast Moving WebRTC Ecosystem.”

“By facilitating true browser-based communications, WebRTC is already having a transformative effect on how businesses and consumers communicate,” said Mr. Bush. “GENBAND is firmly committed to Real Time Communications and to exploiting the true opportunities that WebRTC offers our customers and ecosystem partners. I am excited to share my views with conference attendees.”

In his keynote Mr. Bush will discuss WebRTC’s rapid growth and numerous benefits.  He will also highlight how various companies, from software start-ups to the largest communications service providers, software companies, social networks and more are both leveraging and benefiting from WebRTC-based technologies. He will discuss WebRTC gateways, APIs and SDKs and the functions they perform, as well as browsers, plugins, embedded solutions, and use cases that are helping to propel the value chain in the communications industry, despite some of the current constraints.  Mr. Bush is also scheduled to participate in several panel discussions, addressing these topics.

“As a market leader within the Real Time Communications solutions space, GENBAND has repeatedly raised the bar for innovative solutions,” said Event Producer & TMC President, Dave Rodriguez. “We look forward to having Brad share his insight on best practices with the WebRTC Conference & Expo attendees.”

Earlier this year GENBAND partnered with TMC, a global, integrated media company helping clients build communities in print, in person and online, to launch the Real Time Communications (RTC) Community.

The RTC Community is designed for decision-makers from service providers and enterprises seeking information regarding real-time communications. Information in the community addresses issues important to decision-makers involved in unified communications and collaboration, WebRTC and other IP communications and network applications. Visitors to the RTC Community can find valuable resources such as feature articles, industry news, podcasts, whitepapers and more at

GENBAND is also a Platinum Sponsor at WebRTC Conference & Expo.

FROM THE CORE TO THE EDGE TO THE EXPERIENCETM, GENBAND is a global leader in smart networking solutions for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient. GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

About TMC

TMC is a global, integrated media company that supports clients’ goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world’s leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 – HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; SmartVoice Conference; Software Telco Congress; Super Wi-Fi Summit – The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications & WebRTC Seminars; Wearable Tech Conference & Expo III; Fitness and Sports Wearable Technology (FAST) Expo II, WebRTC Conference & Expo IV; and more. Visit TMC Events for additional information.

Company Contact:
Dennis Watson
+1 (972) 521 5921

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