MCHENRY, Ill. May 23, 2014 — AT&T’s new store design focused on the customer’s mobile lifestyle is now a reality in McHenry. The new store at 3351 Shopper Drive in McHenry transforms the entire shopping experience. The new store concept is the result of more than two years of exploration and research all centered on one design goal – to create a more interactive and inviting store environment.
Customers in McHenry will be among the first to experience the new store concept that is reinventing the retail business. This store is the latest example of the investment already made in the McHenry area. AT&T invested nearly $2.95 billion in its best-in-class wireless and wired networks in Illinois from 2011 through 2013. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.
“This new AT&T retail store is great news for the City of McHenry,” said Mayor Susan E. Low. “It creates local jobs, generates economic opportunity and delivers cutting edge communications devices and services our citizens and businesses want today.”
“We’re living in a mobile world where people and businesses want to stay connected wherever they go. This new AT&T retail store brings new jobs and economic investment to the local economy. It’s great news from AT&T that the company continues to invest in McHenry,” said State Rep. Barbara Wheeler.
“This new AT&T retail store will deliver new jobs to our local economy and offer our citizens and businesses the latest technologies and devices. Investment like this is important to the people of McHenry and the local economy,” said Sen. Pam Althoff.
Many of the new store design and merchandising elements were first seen in AT&T’s award-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores.
“Customers visiting our McHenry store will discover an interactive shopping experience built around their mobile lifestyle,” said vice president and general manager of AT&T Illinois & Wisconsin Shelley Goodman. “Our goal is to be America’s premier retailer by providing an exceptional experience in every interaction, and we’ve been working hard to exceed customer expectations by taking our stores and network to a new level here in McHenry.”
Everything about the store is designed for ultimate flexibility. It brings to life AT&T’s mission, brand vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&T’s products and services, devices and accessories across three unique “zones” – the Connected Experience Zone, the Community Zone, and the Explore Zone.
The new Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of how products can be used in customers’ everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
Next is the Community Zone, featuring “community tables” that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together.
Finally, customers can check out the Explore Zone with “explore walls” that showcase AT&T’s diverse device line-up and accessories complemented by digital monitors with product information.
Enhanced service experience
What you won’t see in these new stores is almost as important as what you will see. Customers will no longer see the traditional retail “cash-register” counters. Instead, they’ll find round café-style “learning tables” that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store.
Customers also won’t see the printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their finger tips while giving AT&T the flexibility of updating messaging faster and more efficiently.
We’re focused on giving our customers a top-notch experience with every interaction. The company recently outperformed competitors for the second time in a row in studies measuring customer service and the wireless purchase experience. J.D. Power awarded AT&T the “Highest Ranked Customer Service Performance Among Full-Service Wireless Providers” and “Highest Satisfaction with the Purchase Experience among Full-Service Wireless Providers” in their 2014, Volume 1 studies.**
Hours for the new McHenry store are Monday through Saturday, 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 6 p.m. To find the nearest AT&T store or Device Support Center near you, visit www.att.com/find-a-store or www.att.com/dsc. Don’t forget you can also make an appointment before visiting your local AT&T store -https://www.att.com/storeappointment/.
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* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** AT&T received the highest numerical score among full service wireless providers in the proprietary J.D. Power 2013 (Vol. 2) and 2014 (Vol. 1) Wireless Customer Care Full Service and Full Service Wireless Purchase Experience StudiesSM. Study based on 7,195 (Customer Care) and 8,525 (Purchase Experience) consumer responses measuring 4 full service wireless providers and measures opinions of consumers who purchased a wireless product or service within last 6 months. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2013. Your experiences may vary. Visit jdpower.com
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.
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