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Press Release -- May 23rd, 2014

GENBAND Unveils Enhanced Partner Advantage Program

Tiered program includes intuitive new partner portal, special discounts, training, sales and
co-marketing support

Frisco, Texas, May 22, 2014GENBAND, a leading developer of multimedia and cloud communications solutions, today announced enhancements to its Partner Advantage Program, including a new partner portal and improved benefits for its members in the form of special discounts, training and sales tools, and co-marketing support. Organized under four tiers (Platinum, Gold, Silver and Bronze), GENBAND’s Partner Advantage Program brings unique business benefits to reseller and service partners that go beyond providing innovative solutions and includes the comprehensive service and support necessary to ensure success and growth.

Partners in all tiers will have full access to GENBAND’s new partner portal, which houses sales collateral, product and solutions data sheets, videos and webinars. The portal will also include a downloadable mobile application.

“Our channel partners are a vital component of our growth strategy and these enhancements to our Partner Advantage Program are designed to provide them with the critical tools and differentiated solutions they need to succeed in today’s hyper-competitive enterprise Unified Communications environment,” said Jon Jorgl, President of Enterprise Solutions for GENBAND. “With Partner Advantage, resellers and service partners can more easily and efficiently leverage our world-class solutions along with the unmatched level of service and support that GENBAND provides.”

Nearly 75 companies worldwide have joined the GENBAND Partner Advantage Program, including Arrow S3, Black Box and Westcon.

“GENBAND stands out among our more than 150 partners as being invested in our success – bringing to market the latest cloud and WebRTC technologies that will support our future growth,” said John Norton, Senior Vice President of Marketing and Solutions Enablement for Arrow S3. “GENBAND’s NUViA platform is being leveraged as the foundation of our UC-as-a-Service offering. We are layering our own software development on top of NUViA to bring our ucCLOUD offering to market called SYNAPS3 ucCLOUD. We are also beginning to leverage GENBAND’s SPiDR WebRTC Gateway to bring these new Web-enabled applications to our enterprise customers.”

Partner Advantage benefits include:

  • Sales training that leverages GENBAND differentiators across the sales cycle
  • Technical training to support implementing and managing GENBAND products and solutions
  • Special tiered discounts based on partner level that enable GENBAND partners to improve margins, reduce sales cycles and increase overall profitability
  • Co-op marketing funds for co-branded advertising campaigns, events and other joint marketing plans
  • Exciting incentive campaigns and “spiff” programs
  • Special training events that help educate, motivate and inspire sales and service teams to bring GENBAND solutions to customers

“Leveraging GENBAND’s enhanced partner support and solutions, we recently transformed the network of one of our large university clients from traditional TDM to all-IP unified communications,” said Mike McAndrew, CEO of Black Box Network Services. “We have tackled these types of opportunities in a very collaborative way with GENBAND, and are replicating that across our customer base. Together, GENBAND and Black Box are delivering market-leading solutions and capabilities to the client.”

“Westcon is excited to be a key member of GENBAND’s partner community,” said Steven Bernard, Vice President of Westcon UCC Solutions. “We recently conducted a webinar during which we introduced GENBAND’s EXPERiUS™ Application Server and SMART OFFICE UC solutions to a number of our resellers and the feedback has been extremely positive. Many of our resellers are looking for viable options to support their Nortel heritage customers and GENBAND’s comprehensive portfolio offers ideal solutions to help these enterprises protect and enhance their investments.”

For more information on GENBAND’s Partner Advantage Program and the new partner portal visit; and to view a short video of what GENBAND partners are saying about the Partner Advantage Program visit

TAGS: Enterprise Communications, Unified Communications, UC, Reseller Partners, Value Added Resellers, VAR, Session Border Controller, SBC, Session Initiation Protocol, SIP, Cloud Communications.

FROM THE CORE TO THE EDGE TO THE EXPERIENCETM, GENBAND is a global leader in smart networking solutions for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient. GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Company Contact:
Dennis Watson
+1 (972) 521-5921

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