It’s finally spring and this means the 2014 car buying season is shifting into gear. New models are gaining attention and will begin rolling onto the lots over the next few months.
Whether it’s researching new cars or sourcing parts and accessories, mobile continues to play an increasing role across the Automotive industry. As a mobile advertising and analytics company with access to a large audience of mobile user data, Pinsight Media+ was interested to dig in and identify key trends in this area.
Here are some of the findings that provide a snapshot of what mobile users are most interested in when it comes to automotive brands and information.
You can download a copy of the full report:
Pinsight Media+ Mobile Trends Report