- Vodafone Germany and Ericsson trial a unique video broadcast in Borussia Mönchengladbach’s football stadium
- Point-to-multipoint video signal distribution puts no additional load on the network
Vodafone Germany is the first European carrier to conduct live tests with LTE Broadcast in collaboration with communications technology and services provider Ericsson, Qualcomm and Samsung. The trial took place at Borussia Mönchengladbach’s stadium on Saturday 22 February, when they played 1899 Hoffenheim in the Bundesliga.
LTE Broadcast – also known as evolved Multimedia Broadcast Multicast Service (eMBMS) – puts no additional load on the network, enabling smartphone users in device dense locations to watch TV channels in high-quality.
The service uses Single Frequency Network technology (like DVB-T) to distribute the signal to an unlimited number of recipients. The user only needs an LTE-enabled device with an LTE Broadcast app.
As part of Vodafone Germany’s network modernisation programme, LTE Broadcast could soon be available in further German stadia.
“There is growing demand for high quality video content on mobile devices and LTE Broadcast gives our customers a brand new mobile media experience,” said Eric Kuisch, CTO Vodafone Germany. “This technology enables multiple broadcast sessions to be viewed simultaneously, so our customers will be able to watch Sky’s Premiere League Summary or exclusive video content from the stadium they’re in.”
For further information:
Vodafone Group Media Relations – Tel: +44 (0) 1635 664444
About Vodafone
Vodafone is one of the world’s largest mobile communications companies by revenue with approximately 419 million customers in its controlled and jointly controlled markets as of 31 December 2013. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide. For more information, please visit: www.vodafone.com
PR Archives: Latest, By Company, By Date