First of three videos from a Verizon-sponsored panel at NRF’s ‘Big Show’ discusses today’s ‘Connected Consumer’
by Maria Montenegro
In conjunction with the National Retail Federation’s ‘Big Show’ in New York City, Verizon Enterprise Solutions convened a group of industry thought leaders on January 13 for a lively discussion around the topic of, “Driving Consumer Experience and Building Trust in a Connected World.”
In this first segment of a three-part video series, retail experts Ravi Bagal, vice president with Verizon Enterprise Solutions, and Mark Donovan, chief operating officer for Thinaire, discuss today’s ‘Connected Consumer’, the rise of mobile commerce and the state of integrated Omni-channel retailing strategies by the industry. Donovan commented that mobile is at the center of engagement right now in the retail space and that building trust and loyalty are essential to forging successful relationships with consumers. While Bagal noted that the consumer-retailer relationship should be a dialogue when in reality, it’s currently a pair of monologues, adding that consumers think that retailers have already moved to this model [Omni-channel retailing], though the industry is still working to get there.
Our next post for this series will feature commentary by Greg Buzek, president and founder of IHL Consulting Group, and Phil Burroughs, vice president of Verizon Enterprise Solutions, on the hot industry topics of ‘Big Data’ analytics and in-store location capabilities. The video series will wrap with a serious discussion around the significant threats to the industry that are being posed by cybercrime. As Buzek notes, “This is Ocean’s 11 type of sophistication that we are seeing.”