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Press Release -- December 31st, 2013
Source: AT&T
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AT&T Recognized for Innovation in Social Listening

Dallas, Texas, December 31, 2013

AT&T* developed the Public Relations News Operations Center (PRNOC) to enhance its ability to engage customers in the digital realm. As a result of the proprietary technology powering the social media listening platform, AT&T earned its sixth CIO 100 Award from IDG’s CIO magazine and ranked number 37 on this year’s InformationWeek 500.

“We’re honored to once again be recognized by CIO magazine and InformationWeek for driving customer value through technology,” said Thaddeus Arroyo, AT&T chief information officer. “Taking social listening to the next level, we have altered the way we interact with our customers and greatly reduced the time it takes to spot and resolve budding issues. We can now better identify the needs of our customers – both current and potential – allowing us to build stronger relationships around the brand.”

The PRNOC scans information from more than 150 million public online sources. Mentions surrounding the AT&T brand and overall industry are captured and broken down into easy-to-understand visual representations that depict market trends, brewing issues and the volume and sentiment of feedback. This insight enables AT&T to prioritize responses and continuously deliver an outstanding customer experience.

The CIO 100 Award recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).

"For 26 years now, the CIO 100 awards have honored the innovative use of technology to deliver genuine business value," said Maryfran Johnson, editor in chief of CIO magazine and events. "Our 2013 winners are an outstanding example of the transformative power of IT to drive everything from revenue growth to competitive advantage."

The InformationWeek 500 honors the top technology innovators in the U.S.

"The theme of this year's InformationWeek 500 is digital business. It's a movement, rooted in data analytics, mobile computing, social networking and other customer-focused technologies that are turning companies and industries on their ear," said InformationWeek Editor In Chief Rob Preston. "Every enterprise is now a digital business—or needs to become one fast. The companies in our ranking are leading the way."

AT&T was also recognized as one of the 100 Best Places to Work in Information Technology by IDG’s Computerworld magazine.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About CIO Magazine
CIO is the premier content and community resource for information technology executives and leaders thriving and prospering in this fast-paced era of IT transformation in the enterprise.  The award-winning CIO portfolio—CIO.com, CIO magazine (launched in 1987), CIO executive programs, CIO custom solutions, CIO Forum on LinkedIn, CIO Executive Council and CIO primary research—provides business technology leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. Additionally, CIO provides opportunities for IT solution providers to reach this executive IT audience.  The CIO Executive Council is a professional organization of CIOs created to serve as an unbiased and trusted peer advisory group. CIO is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company. Company information is available at http://www.idgenterprise.com/.

About InformationWeek

For more than 30 years, InformationWeek has provided millions of IT executives worldwide with the insight and perspective they need to leverage the business value of technology. InformationWeek provides CIOs and IT executives with commentary, analysis and research through its thriving online community, digital issues, webcasts, proprietary research and live, in-person events. InformationWeek’s award-winning editorial coverage can be found at www.informationweek.com. InformationWeek is produced by UBM Tech, a global media business that brings together the world's technology industry through live events and online properties. Other UBM Tech's brands include EE Times, Interop, BlackHat, GameDeveloper Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion

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