Megacable Launches ‘Megacable OnDemand’ Service in Mexico with Cisco Videoscape Unity

CISCO LIVE! CANCUN.- October 6, 2013.- In order to offer new experiences to its customers, Mexico’s leading pay TV company, Megacable, is launching its service “Megacable OnDemand,” based on the Cisco Videoscape™ Unity service delivery platform.

Megacable is the first service provider delivering an Over The Top (OTT) service in Latin America. Starting today, Megacable’s 2,200,000 cable subscribers will have access to the Megacable OnDemand platform that will allow them to enjoy their favorite TV programs and live channels wherever they are, whenever they want, using any device in their home.

Megacable OnDemand is a subscription service that will cost 75 pesos per month (about US$6) with unlimited access to the best and broadest OnDemand content with over 3,000 hours of movies and a wide variety of TV series for all ages.

The TV Everywhere solution architecture is based on the Cisco® Videoscape Distribution Suite for Internet Streaming (VDS-IS) and the Cisco Videoscape Acquisition Suite. This technology will help Megacable offer its customers broad access to video on demand, as well as exclusive live programs, accessible through PCs, Macs, or iOS or Android devices.

The Cisco Videoscape Unity services delivery platform offers powerful new capabilities across cloud, networks, and clients that can help evolve Megacable’s system architecture. It focuses on a sophisticated, yet easy-to-use, consistent interface that brings together video, social networking and other information, using multiple screens for personalized, synchronized, and more social experiences.

The platform offers service providers the possibility to monetize new services from their subscribers who are expected to access the programing using any device at any place.

• Cisco Videoscape Distribution Suite enables Megacable to distribute video content across multiple screens, protocols, applications and networks. VDS serves as the network distribution engine behind the Videoscape architecture. It is an open, component-based, complete, interoperable and holistic solution that bridges cloud and network functionality – providing greater levels of insight into, and management of, content delivery networks.
• Cisco Videoscape Acquisition Suite uses advanced encoding and transcoding tools to help Megacable deliver real-time and on-demand media to any device, with the best video quality, based on the available bandwidth

The service will be available to Megacable’s customers during a initial launching phase and in the future will be available for any customer from any company.

Supporting Quotes:

• Raymundo Fernández, Director General Adjunto de Megacable.

“We know most people’s TV watching habits are changing worldwide, and Megacable OnDemand is the way to face these new trends. With families wanting to watch their favorite programs when they want, anytime, anywhere, using any device in their home. Megacable has always been an innovative company. We were the first ones to launch broadband Internet via cable in Latin America, and we were the first ones offering a digital TV service. Now we endorse our vocation to innovate by becoming the first cable company in Mexico and Latin America with an On Demand, Over The Top service that will allow us to move the traditional TV service forward with a solution that has a friendly user interface that can be personalized for each subscriber to multiple devices”

“On Net and Off net users will have access to Traditional VoD, “Catch Up” and Subscription VoD. They can be received in our 10Mbps to 100 Mbps packages. Our “YOO” national alliance allows the user to access Megacable On Demand service in more public hot spots nationally than any other company.”

• Rogelio Velasco, Vice President of Cisco Mexico.

“Multiscreen TV Everywhere has become table-stakes for most service providers and media companies. To drive their businesses, they need to deliver a stream of fresh, compelling experiences that integrate those screens ‑ synchronizing, personalizing and “socializing” video entertainment, and bringing their own brands to life. Videoscape Unity is the only platform offering innovative cloud-powered services combined with branded user interfaces that now are available for Megacable customers.”

About Megacable

Megacable Holdings, S.A.B. de C.V. is the largest MSO in Mexico, with the highest number of subscribers, and is the main provider of high-speed Internet services in cable and digital telephony per statistics from CANITEC, the National Chamber of the Cable Telecommunications Industry.

The Company operates in 25 states in Mexico and over 250 municipalities, including Guadalajara, Puebla, Toluca, León, Torreón, Querétaro, Hermosillo, Culiacán and Veracruz. Megacable has more than 2.1 million cable television subscribers, 884,000 broadband Internet subscribers and 571,000 telephony customers. The Company’s coaxial cable and fiber optic network extends for over 46,000 kilometers, covering over 6.4 million homes. Megacable has a modern infrastructure which allows us to offer state-of-the-art digital services such as Video-on-demand, HDTV and DVR.

About Cisco
Cisco (NASDAQ:CSCO, news, filings) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

###

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. NetApp, the NetApp logo, Go further, faster, Data ONTAP, and FlexPod are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. The word “partner” or “partnership” does not imply a legal partnership relationship between Cisco and NetApp, or any other company. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.