10-Year Extension Ensures Future of Iconic PGA TOUR Event
Dallas, Texas, November 18, 2013
One of the most iconic events in golf will continue to add to its legacy. The PGA TOUR, Monterey Peninsula Foundation and AT&T* announced today that AT&T has renewed its long-time sponsorship of the AT&T Pebble Beach National Pro-Am through 2024.
AT&T has sponsored the tournament since 1986. Only one other PGA TOUR event has a longer-lasting sponsorship.
“We’re proud to continue the AT&T Pebble Beach National Pro-Am’s commitment to charities for years to come,” said Cathy Coughlin, AT&T global marketing officer and senior executive vice president. “It’s a great event for the community, our customers and our brand.”
Since the tournament began in 1937, it has raised more than $110 million for charities. The next AT&T Pebble Beach National Pro-Am will take place Feb. 3-9, 2014. PGA TOUR golfers, celebrities and business leaders will team up to compete for a $6.6 million purse.
“We’re delighted to announce this 10-year extension with AT&T, whose sponsorship has played such a vital role in the growth and overall impact of the AT&T Pebble Beach National Pro-Am,” said Tim Finchem, PGA TOUR commissioner. “Beyond its popularity among players, celebrities and fans, the tournament has a history of making a meaningful difference in the community by contributing more than $110 million to deserving programs. With AT&T’s commitment, the AT&T Pebble Beach National Pro-Am is assured of continuing its wonderful tradition of entertaining and giving back.”
The AT&T Pebble Beach National Pro-Am is expected to broadcast to more than 945 million households in more than 225 countries and territories. As title sponsor, AT&T receives significant brand exposure in network and cable broadcasts, promotional spots and news coverage, involvement in press conferences and media events, and in-market promotional rights and technology integration throughout the tournament.
More information on AT&T’s sponsorships is available at www.att.com/sponsorships.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to $1.86 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
About Monterey Peninsula Foundation
More than sixty years ago, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise money for local charities. Since that time, the tournament now known as the AT&T Pebble Beach National Pro-Am, has become one of the most popular and internationally recognized stops on the PGA TOUR and the spirit of giving back has continued through Monterey Peninsula Foundation (MPF).
Monterey Peninsula Foundation is a charitable foundation which disburses funds from the proceeds of the AT&T Pebble Beach National Pro-Am on the PGA TOUR and the Nature Valley First Tee Open at Pebble Beach on the Champions Tour. MPF focuses on improving the quality of life in Monterey County and surrounding areas. Since its inception in 1937 the AT&T Pebble Beach National Pro-Am has generated over $110 million for charity.
In 2004 the First Tee Open was introduced to serve as a showcase for The First Tee whose global mission is to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf. www.montereypeninsulafoundation.org; www.attpbgolf.com; www.thefirstteeopen.com