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Press Release -- October 16th, 2013
Source: AT&T

Small Business Owners Can Help Local Schools by Taking Pledge to Never Text and Drive

“My Business Cares” sweepstakes from AT&T extends the “It Can Wait” Message, offers chance for local schools to receive $1,000

Dallas, Texas, October 16, 2013

AT&T is urging small businesses nationwide to pledge to never text and drive. Starting today, when a small business owner or employee takes the pledge through the AT&T Small Business Facebook page, they can also enter the “My Business Cares” sweepstakes and nominate a local middle or high school for a chance to win a $1,000 donation from AT&T. “My Business Cares” is an extension of the It Can Wait® program, which was created by AT&T to encourage mobile device users to never text while driving.

How My Business Cares works:

  • Small businesses can access “My Business Cares” through a new Facebook tab available at, created especially for the sweepstakes.
  • In November 2013, AT&T will select a small business entry from among those who have entered the Facebook-based sweepstakes and have taken the pledge.
  • The nominated school will have a chance to win a $1,000 donation from AT&T
  • With the donation, the nominated school will also receive an It Can Wait assembly program for middle and high school students to help educate teens about the dangers of texting while driving, and encourage them to take the It Can Wait pledge themselves.

“We know that many small businesses rely on the benefits afforded by mobile devices,” said Cathy Martine, AT&T executive vice president of Small Business Solutions. “But we also know that when those devices are used while driving, employees can put themselves and others at risk. My Business Cares affords the opportunity for small business owners to send a powerful message to their employees, while also giving their favorite local schools a chance to win a $1,000 donation from AT&T.”

It Can Waithas evolved into a social movement. The campaign is supported by the four largest U.S. wireless carriers, as well as more than 1,500 other organizations and individuals. It Can Wait allows mobile device users, including small business owners, to commit to never text while driving. This can help keep themselves and others safe while on the road,” said Martine. “By becoming program advocates in their communities, they’re helping to share this important message.”

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*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at or follow our news on Twitter at @ATT, on Facebook at and YouTube at

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