Brazilian Men’s Fashion Brand Uses Level 3’s Network and Services to Connect Key Facilities, and Improve the Performance and Reliability of its E-commerce Systems
Sep 30, 2013
SÃO PAULO, Sept. 30, 2013 – Level 3 Communications, Inc. (NYSE:LVLT, news, filings) today announced that it is providing network connectivity and a range of communications services to Mash, a Brazilian fashion brand. Mash will use the new connectivity between its headquarters and key manufacturing facilities in Brazil to boost operational efficiencies, and Level 3’s services will also enhance the company’s online distribution capabilities.
During the past decade, Mash has diversified its market focus, adding new product categories to its portfolio and licensing brand products for a younger demographic. This growth and expanded focus have increased the demands on its core IT and e-commerce systems. Level 3’s connectivity and network services address these increasing demands while enabling Mash to focus on its core business objectives and provide a positive customer experience.
“With the increase in business volume that we’ve been experiencing, our top priority is ensuring the quality of our customer service and experience. For this reason, we migrated our entire data network to Level 3. Not only have we already experienced a significant improvement in our overall network efficiency, but our costs have dropped as well. This has enabled us to invest more in our expanding product line and customer experience,” said José de Moraes Carvalho Neto, Mash´s IT Manager.
Under the terms of the agreement, Level 3 is connecting the Mash São Paulo headquarters directly to its fiber network and interconnecting it with Mash’s distribution center to improve the efficiency of its operational communications. Additionally, Level 3’s data center and cloud services, IP VPN (Internet protocol virtual private network), data management and voice services will boost the performance and reliability of Mash’s e-commerce systems and enhance its customer service capabilities. These improvements will enable consumers throughout Brazil to have a better experience shopping online for Mash products and engaging Mash’s customer representatives. Level 3 also manages network security for Mash’s e-commerce system, ensuring its customers’ personal information is protected.
“Mash’s IT environment counts on efficient and reliable network connectivity, elements that ultimately improve their customer service performance. Their entire online system for product distribution and back-office operations is now supported by Level 3, and we are delighted that our network solutions will enable them to continue expanding their business,” says Marcos Malfatti, senior vice president of Sales for Level 3 in Brazil.
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Present in the day-to-day routine of Brazilian men for more than 40 years, nowadays Mash is a reference in the men’s underwear market not only because of its tradition, but for its high quality, unique design and innovation in fabrics and products. With a clear layout and authentic communication, Mash consolidated its brand using a sensual and daring approach in its advertising campaigns. In the last decade Mash diversified its operation by beginning to work in the swimwear and sock segments, in addition to other product categories. These new categories have grown fast in recent years and already respond for more than 30% of the Mash business.
Besides the strong Mash brand, the company licenses other solid brands focused on specific customer segments, such as Bad Boy, Colcci, Chilli Beans and Rusty. It addresses the children public using characters such as Avengers, Iron Man, Wolverine and Transformers. And for soccer fans (that is, all Brazilian men!) the company licenses the trademarks of large sports clubs such as Corinthians, Flamengo, São Paulo, Palmeiras and Santos, in addition to the recent partnering with the Brazilian National Soccer Team.
Located in the East Zone of the city of São Paulo, Mash industrial complex spreads over approximately 25 thousand square meters, has a monthly production capacity of more than 2 million pieces and generates more than 500 direct jobs, besides indirect ones.
Recently, Mash received the Certificação de Fornecedores ABVTEX (suppliers qualification program that guarantees that the company and its partners do not use slave or child labor, among other forms of abusive exploitation of human labor), resulting from good social responsibility practices and work relations. To read more about Mash, visit: http://www.mash.com.br
About Level 3 Communications
About Level 3 Communications (NYSE:LVLT) is a Fortune 500 company that provides local, national and global communications services to enterprise, government and carrier customers. Level 3’s comprehensive portfolio of secure, managed solutions includes fiber and infrastructure solutions; IP-based voice and data communications; wide-area Ethernet services; video and content distribution; data center and cloud-based solutions. Level 3 serves customers in more than 500markets in 55 countries over a global services platform anchored by owned fiber networks on three continents and connected by extensive undersea facilities. Level 3 services are provided by subsidiaries of Level 3 Communications, Inc. For more information, please visit www.level3.com or get to know us on Twitter, Facebook and LinkedIn.
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The information contained under the caption “About Mash” has been provided by Mash, which is solely responsible for its content.
Some statements made in this press release are forward-looking in nature and are based on management’s current expectations or beliefs. These forward-looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside Level 3’s control, which could cause actual events to differ materially from those expressed or implied by the statements. Important factors that could prevent Level 3 from achieving its stated goals include, but are not limited to, the company’s ability to: successfully integrate the Global Crossing acquisition or otherwise realize the anticipated benefits thereof; manage risks associated with continued uncertainty in the global economy; maintain and increase traffic on its network; develop and maintain effective business support systems; manage system and network failures or disruptions; avert the breach of its network and computer system security measures; develop new services that meet customer demands and generate acceptable margins; defend intellectual property and proprietary rights; manage the future expansion or adaptation of its network to remain competitive; manage continued or accelerated decreases in market pricing for communications services; obtain capacity for its network from other providers and interconnect its network with other networks on favorable terms; attract and retain qualified management and other personnel; successfully integrate future acquisitions; effectively manage political, legal, regulatory, foreign currency and other risks it is exposed to due to its substantial international operations; mitigate its exposure to contingent liabilities; and meet all of the terms and conditions of its debt obligations. Additional information concerning these and other important factors can be found within Level 3’s filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors. Level 3 is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.