Prague/Warsaw, October 7, 2013 - GTS Central Europe (GTS), a leading provider of integrated telecommunications solutions and data center services throughout Central and Eastern Europe, implemented a high-performance hybrid cloud solution to support ClickAd's core applications.
ClickAd, one of the largest online marketing firms in Poland, has been experiencing increased customer demand for their digital marketing services. However, their core infrastructure could no longer effectively support the data volumes in a cost effective manner. After consulting with GTS, ClickAd realized that a virtualized solution would offer them the flexibility, scalability and high availability they required for their growing compute and storage workloads. GTS designed a unique hybrid cloud platform with on-demand cloud resources and dedicated high-performance storage arrays and Internet access out of one of their ISO 27001 certified data centers.
"We were faced with a challenge to find an agile cloud solution that allowed us to support our expanding business with fewer resources and eliminating upfront capital expenditures. GTS implemented a hybrid environment that not only met our technical architecture, but also delivered a pay as you grow (PAYG) model to give us maximum flexibility," said Maciej Teliszewski, President at the ClickAd Group. "Furthermore, we were able to hand over the responsibility of hardware, licenses and service maintenance to the GTS experts allowing us to focus on our core business activities."
"When building cloud solutions, it is important to take a consultative approach and fully understand the customer's key business drivers. With ClickAd, we focused on learning their core business and designed a tailor-made cloud solution to meet their business challenges," stated Piotr Sieluk, Managing Director of GTS Poland. "Additionally, we implemented a proof-of-concept environment to allow their operations to test our cloud computing resources and give them confidence that GTS was the right cloud partner for them."
Clickad SA is a holding company with a portfolio emphasizing entities and brands providing marketing communication services using the Internet and mobile media. They are pioneers in the provision of service in the fields of performance marketing, digital and real time bidding and audience targeting.
The group's portfolio includes: ClickAd (www.clickad.pl), ClickAd Interactive (www.clickad-interactive.pl), , AdLeader(www.adleader.pl), Direct Traffic (www.directtraffic.pl), ClickMatic (www.clickmatic.pl), Click4Mobile (www.click4mobile.pl), SoCommerce (www.socommerce.pl), Clickonometrics (www.clickonometrics.pl), All4Affilate (www.all4affialiate.pl), Admassive (www.asmassive.pl), Pixad (www.pixad.pl). 3TS Capital Partners, a leading private equity and venture capital firm in Central and Eastern Europe is the company's investor.
GTS Central Europe is a leading infrastructure-based provider of telecommunications services in Central and Eastern Europe. GTS owns and operates an extensive fiber optic and data center network throughout the region. In the Czech Republic, Hungary, Poland, Romania and Slovakia, the company combines its regional footprint with deep local networks to deliver a broad range of services. From basic voice and data to complex virtual private networks and cloud services, GTS assembles the latest technology with its extensive network to provide industry-leading customer solutions. With a strong operating history of nearly 20 years in CEE, the company is committed to providing service excellence and value to its over 38,000 business, carrier and government customers. For more information, please visit us at www.gtsce.com.
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