CAMBRIDGE, Mass., Oct. 29, 2013 /PRNewswire/ -- Akamai Technologies, Inc. (AKAM), the leading provider of cloud services for delivering, optimizing and securing online content and business applications, today announced that GPShopper, a leading mobile solutions company whose offerings include mobile apps and websites built on a feature-rich mobile platform, has purchased Akamai Aqua Web Experience Solutions to accelerate and optimize the delivery of its mobile technology.
GPShopper's customer base consists of national retailers and international brands whose apps and mobile websites generate hundreds of thousands of unique visitors and millions of page views per month. As GPShopper's client base and service offerings continue to grow and evolve rapidly, the company was looking for a business partner that could help speed the delivery of content and services optimized for mobile technology. According to Google's Think Insights, this holiday season, 84% of smartphone shoppers will use their devices to help shop while in a physical store. By leveraging Akamai's solutions, GPShopper can provide its retail customers with faster response times, better reporting and increased ease of implementation.
"Mobile usage is increasing dramatically and mobile customers are displaying an unprecedented level of engagement when using applications," said Alex Muller, CEO, GPShopper. "Having a mobile app or website is critical for retailers and brands to ensure they are not missing this valuable opportunity to connect with their consumers and to engage with them across the multiple paths to purchase. Leveraging Akamai's Aqua Web Experience Solutions, GPShopper has been able to increase the performance of our mobile solutions and provide a better mobile shopping experience for all of our customers."
Akamai's Aqua Web Experience Solutions are designed to allow its customer to provide fast, personalized Web experiences and manage complex issues such as peak demand, mobile devices and data collection. Built on the Akamai Intelligent Platform™, a globally-distributed cloud platform, Aqua Web Experience Solutions provide end-users with optimal Web and mobile application experiences. Leveraging the Akamai platform and Aqua Web Experience Solutions, GPShopper has been able to focus on more feature-rich and sophisticated mobile apps and websites that it believes deliver higher value to its customers.
"The mobile revolution has radically transformed how retailers and brands engage customers," said Mike Afergan, senior vice president and general manager, Web Experience Business Unit, Akamai. "Having the ability to engage mobile users with a fast, high-quality Web experience has become a valuable business opportunity and customers' expectation. The Akamai Aqua Web Experience Solutions are designed to help companies like GPShopper offer optimized solutions for their retail customers."
GPShopper develops award-winning mobile solutions for major retailers and brands to drive mobile commerce, increase in-store engagement and promote brand loyalty. The company's apps, mobile websites and in-store beacon solutions are powered by an enterprise-class, mobile platform which includes a complete suite of mobile content management and reporting tools. GPShopper has created the first truly operational mobile approach. Clients include Express, Best Buy, bebe, The North Face and F. Schumacher & Co., among others. GPShopper's vision is to utilize mobile technologies to connect with consumers and to revolutionize retail.
Akamai® is the leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the Company's solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.
|Helen Yang||Andrea Cohen|