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Press Release -- October 22nd, 2013
Source: ADTRAN

ADTRAN Announces Expansion of ProCloud Wi-Fi Private Label Services to Europe

Innovative ProCloud program enables resellers and service providers to quickly and easily launch Private Label cloud networking services

HUNTSVILLE, Ala.–(BUSINESS WIRE)–Oct. 22, 2013– ADTRAN®, Inc., (NASDAQ:ADTN, news, filings), a leading provider of cloud connectivity, enterprise communications and mobility solutions, today announced the next phase of its ProCloud℠ managed service program with availability of ProCloud Wi-Fi Private Label services in Europe. The ADTRAN ProCloud Wi-Fi services are a “no-worry” managed, business-class Wi-Fi service, built on ADTRAN’s award-winning, multi-tenant Bluesocket virtual WLAN (vWLAN®) solution.

The need for wireless connectivity is a critical and growing requirement for business operations. As these needs grow, organizations are challenged to not only handle the growing number of employee-owned mobile devices, but also to connect customers and guests to the Wi-Fi networks. ADTRAN’s ProCloud Wi-Fi services were established to handle the challenges that businesses face as the wireless demand grows:

  • Reliable, always-on service
  • Additional and dedicated IT staff to install and maintain a business-class Wi-Fi
  • Ensure security as both guests and customers access the network

ADTRAN ProCloud Wi-Fi Private Label addresses these challenges by providing ADTRAN partners the ability to offer their own branded and managed business-class Wi-Fi service. ADTRAN’s partners deliver the day to day ongoing wireless management, customized to fit their target verticals and customer business sizes, while leveraging ADTRAN’s hosted infrastructure with 99.99% guaranteed uptime, priority technical support for level-3 issues, and advance hardware replacement.

Powered by ADTRAN, partners are uniquely positioned to deliver a best in class cloud-managed Wi-Fi solution, getting to the wireless market quickly. A partner can incorporate the ProCloud Wi-Fi Private Label solution into their own services portfolio, gaining new customers and a new revenue stream.

“The flexibility of ADTRAN’s program empowers our partners to expand business opportunities and remain competitive by providing an international footprint,” said Todd Lattanzi, director of product management for ADTRAN’s Enterprise Networks Division. “With the expansion of ProCloud Wi-Fi Private Label services, our European partners can deliver best-in-class managed network services, and utilize our powerful ProStart programs to ensure the network is installed for their customers’ specific organizational requirements. As a result, businesses spend less time and attention trouble shooting their IT challenges and remain focused on achieving core business goals.”

The ProCloud Wi-Fi Private Label service is a game-changer for the industry. It is a unique service offering that provides the flexibility of a partner branded managed wireless service, allowing for freedom of migration to a partner’s own in-house management. By combining ProCloud Wi-Fi Private Label with ADTRAN’s other private label offerings for ProStart℠ and ProCare℠, ADTRAN’s channel has an instant, all-encompassing service arm.


ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide. For more information, please visit

Source: ADTRAN, Inc.

Cohesive Communications for ADTRAN
Andy Parker, +44 (0) 7970 213535

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