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Press Release -- September 25th, 2013
Source: Nokia Siemens Networks
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SK Telecom and NSN complete world’s first proof-of-concept of Liquid Applications over LTE

Seoul, Korea – September 25, 2013

Operator uses NSN’s Liquid Applications to turn base station into local hub for service delivery

SK Telecom has finalized the lab-testing phase of Liquid Applications* over LTE, achieving a major milestone for enhancing the mobile broadband experience. The successful testing was conducted with three advanced services over LTE: location-based mobile advertising, augmented reality and premium application delivery.

SK Telecom and Nokia Solutions and Networks signed an agreement on February 27, 2013 during Mobile World Congress (MWC) 2013, to cooperate in the testing of Liquid Applications. The aim was to evaluate how effectively Liquid Applications would deliver a unique and personalized mobile broadband experience over LTE with applications, services and content located inside a mobile base station, in close proximity to the mobile subscriber.

After the installation of Liquid Applications into the SK Telecom laboratories at the end of June, testing was conducted during a three-month period, with a view to showing how Liquid Applications provided greater context for personalizing services and enabling the simple subscriber tariffs that SK Telecom offers for data-centric applications and services.

“We are pleased to be working closely with our longstanding partner NSN on this proof-of-concept project. With Liquid Applications, we expect to create an enriched Service Aware RAN environment that brings greater benefits to our customers through intelligent and personalized services,” said Choi Jin-sung, executive vice president and head of ICT R&D Center of SK Telecom.

“The successful testing of Liquid Applications with SK Telecom showed significant efficiency gains for service delivery. This demonstrates that our mobile edge computing capability can transform the delivery of mobile broadband content and enable an exciting responsive and customized experience for mobile subscribers,” said Dirk Lindemeier, head of Liquid Net at NSN. “We are looking forward to working with SK Telecom to deploy Liquid Applications into their commercial LTE network.”

To share your thoughts on the topic, join the discussion with @NSNtweets on Twitter using #mobilebroadband, #MBBFuture and #innovation.

About SK Telecom

SK Telecom (NYSE: SKM, KSE: 017670), established in 1984, is Korea’s largest telecommunications company with more than 27 million mobile subscribers, accounting for over 50% of the market. The company reached KRW 16.301 trillion in revenue in 2012. As the world’s first company to commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, SK Telecom launched the nation’s first LTE service in July 2011. Backed by rapid nationwide deployment, a rich device lineup and diverse mobile value added services, the company secured over 11 million LTE subscribers as of June 2013. SK Telecom also became the world’s first mobile carrier to launch LTE-Advanced on June 26, 2013 by applying core LTE technologies including Carrier Aggregation and Coordinated Multi Point. Also, based on its strength in network operations business, SK Telecom is seeking new growth engines by building ICT convergence business models in areas of healthcare, enterprise solutions, media and education. For more information, please visitwww.sktelecom.com or email to press@sktelecom.com

About NSN

Nokia Solutions and Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly.

With headquarters in Espoo, Finland, we operate in over 120 countries and had net sales of approximately 13.4 billion euros in 2012. NSN is wholly owned by Nokia Corporation.

www.nsn.com

Media Enquiries

NSN
Cordia So
External Communications
Phone: +852 97475873
E-mail: cordia.so@nsn.com

Media Relations
Phone: +358 7140 02869
E-mail: mediarelations@nsn.com

SK Telecom
Irene Kim
SK Telecom Co. Ltd.
Phone: +822 6100 3834
E-mail: gahaekim@sk.com

Notes:
Liquid Applications fundamentally changes the role of base stations in the mobile network by turning them into local hubs of service creation and delivery. Processing and storage capabilities are provided with integrated IT cloud servers, together with the ability to collect real-time network data such as radio conditions, subscriber location, direction of travel and more. Data like this can be exploited by applications in order to offer context-relevant services that transform the mobile broadband experience.

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