Actor Eric Stonestreet Coaches Fans to Show Their True Colors
Dallas, Texas, August 30, 2013
Rejoice – NCAA® Football is finally here and AT&T* is proud to continue as its official wireless provider. This season, AT&T has recruited a new coach, two-time Emmy® winning actor and fanatic Eric Stonestreet, to help NCAA® Football faithful showcase their commitment and earn their way to the game of the week as AT&T Presents #BeTheFan. Also, AT&T will again be a part of ESPN’s College GameDay built by The Home Depot and will continue to sponsor the “AT&T All-America Player of the Week,” “AT&T All-America Player of the Year” and a healthy roster of top rivalry and bowl games. The company will also host the AT&T Fan Zone Tour.
“AT&T is ready to be part of another exciting season of NCAA® Football, and we’re thrilled to offer fans a new way to support their favorite teams with #BeTheFan,” said Mario Artesiano, AT&T Associate Director of Sponsorships. “We’re proud to bring fans so many ways to connect to NCAA® Football, its various conferences and the teams they love via the nation’s fastest and now most reliable 4G LTE network.”**
With #BeTheFan, the coach (Stonestreet) will issue a series of challenges, which will give fans opportunities each week to win backstage passes and a trip to the set of ESPN’s College GameDay. Fans can respond to each challenge using their mobile devices to capture and share photos and videos on Twitter, Vine and Instagram with the hashtag #BeTheFan.***
In addition, the 2013 AT&T Fan Zone Tour will make its collegiate debut on Sept. 14 before that week’s big game at College Station, Texas. The interactive, mobile fan experience will pull up to several of the major collegiate contests on Saturdays and professional games on Sundays this season. There, fans can explore AT&T’s newest services and offerings, play games, win prizes and meet former college greats.
AT&T will also sponsor several bowl games and key NCAA® Football contests this season, including the annual AT&T Red River Rivalry. AT&T will have a considerable presence at this memorable matchup – the 108th meeting between the University of Oklahoma and the University of Texas.
Additionally, AT&T will help fans support their favorite players through the “AT&T All-America Player of the Week” and the “AT&T All-America Player of the Year.” Fans can text**** VOTE to 34763 or visit www.espnallamerica.com to receive more information on how to help select their favorite nominees each week.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Speed claim based on comparison of national carriers’ average 4G LTE download speeds for Android™ and Windows smartphones and iPhone 5. Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. LTE is a trademark of ETSI. 4G LTE not available everywhere.
*** No purchase necessary. Open to U.S. citizens and resident aliens of the 50 states or DC at least 18 (19 in AL and NE, 21 in MS). Ends 11:59 PM CT November 29, 2013. Subject to Official Rules at ATTBeTheFan.com. For prize descriptions and odds of winning see Official Rules. Void where prohibited.
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© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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