Company Streams Real-Time Events for Broadcasters, Content Retailers
by Stefanie Scott
When it comes to streaming live events – from once-in-a-lifetime sports matchups to breaking news – there can be no second chances.
In an effort to meet a rapidly growing consumer appetite for watching live events on TV and online, Verizon is working with broadcasters, studios, content retailers and multichannel video programming distributors to stream live events. Verizon Digital Media Services recently launched Verizon Live Events, which complements the company's portfolio of services – including video-on-demand and linear channel services – offered on Verizon's media platform.
Verizon – in collaboration with Origin Digital, a premier video-streaming company – launched Live Events with the capability to acquire event feeds from any source, including satellite, terrestrial fiber and Internet. With Live Events, the content feed is transcoded in real-time and delivered to broadcasters and other commercial customers to deliver to any device. The service also provides for monitoring and relies on the reliability and robust redundancy and scalability of Verizon's global network.
"Thanks to today's powerful technologies, events can happen almost anywhere and flow to millions of viewers," said Jim O'Brey, vice president for Verizon's media and entertainment practice. “The new Verizon Live Events service is another case of how we work closely with our media and entertainment and other enterprise clients to provide innovative solutions to meet the demands of today's consumer."
The demand for video events is real.
The 2012 Olympic Games were not only the most watched television event in U.S. history, but some 153.4 million videos and 20.4 million hours of video were streamed across computers and smartphones, doubling the amount of streaming video during the Beijing Olympics in 2008. More than 64 million of those videos were live streams, a 353 percent increase over 2008, according to "Streaming the Olympics: A game-changer for online video" published August 15, 2012 in Fierce Online Video.
Bob Toohey, president of Verizon Digital Media Services, said. "There are no second chances when it comes to live events. Verizon Live Events combines depth of experience, market-leading technology and exceptional reach to create memorable experiences for viewers watching their favorite live events. This combination offers a single solution for a wide range of live events – from multinational sporting events to breaking news and business meetings to concerts and red-carpet premieres."
No question, the way digital content is consumed and distributed is rapidly changing. Verizon is working closely with media and entertainment companies – from studios to broadcasters to content distributors -- in this transformation.