Measurement Critical for Business Success
Commetric, one of Verizon Enterprise Solutions’ media analysis companies, has been awarded two awards for media analysis and measurement at the AMEC (International Association for Measurement and Evaluation of Communication) Communication Effectivness Awards 2013. The company was granted the prestigious International Grand Prix award, and also won Gold in the Best Use of Business-to-Business Communication Management category for its work with Verizon Enterprise Solutions. The awards were presented in conjunction with the 5th European Summit on Measurement in Madrid.
Commetric has been working with Verizon Enterprise Solutions since 2006, providing monthly and annual qualitative analyses of Verizon’s media coverage across 15 European and Asian markets. Verizon uses the reports across the enterprise to provide an independent and objective evaluation of PR activitiesfor the wider business and to provide media intelligence which is fed back into communications planning.
Media analysis plays an invaluable role in helping Verizon drive results around the globe. Coverage trends over time, and across geographies, provide hard data to ensure that communications strategies effectively support business goals, and an independent view of agency activities, helping to track results against targets, set realistic goals, and ensure efforts are focused to maximum effect.
The awards recognize the importance that Verizon places in excellence in execution in all areas of its business. For more information, please click here.
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