Two Iconic Brands Expand Relationship, Will Work to Create Best-in-Class, Interactive Experience for Fans
Dallas, Texas, July 25, 2013
Welcome to AT&T Stadium, home of the Dallas Cowboys. Today, the two iconic American brands jointly announced an expansion of their long-standing relationship to include the new name as well as plans to create an innovative, mobile-first experience for fans -- building on the nation’s fastest and most reliable 4G LTE network from AT&T.
“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” said Cowboys owner Jerry Jones. “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.”
“Dallas is our home town, and we’re proud to expand our successful relationship with the Cowboys, one of the most visionary sports franchises around,” said Cathy Coughlin, AT&T Senior Executive Vice President and Global Marketing Officer. “This is a terrific opportunity to further integrate AT&T’s industry-leading mobile technology with the premier sports and entertainment venue to create a world-class fan experience.”
The name change, effective immediately, will be reflected in substantial signage updates throughout the upcoming football season, prominently featuring AT&T, both inside and outside of the stadium.
The Cowboys and AT&T will work together to deliver an interactive gameday experience for fans like no other. AT&T and the Cowboys also will continue to invest in advanced mobile technology in and around AT&T Stadium to benefit all visitors. For example, they --
- Have recently doubled the capacity of AT&T’s fastest and most reliable in the nation 4G LTE network inside the stadium, in the plazas and in parking lots.
- Will nearly double the capacity of the Wi-Fi network inside AT&T Stadium, giving all visitors a significantly enhanced mobile Internet experience. This will be completed in time for the Cowboys’ regular season.
- Will enhance – in time for this year’s preseason games – the Cowboys’ mobile app with maps and wayfinding to improve the overall fan experience on game days.
In addition to Cowboys’ games, AT&T Stadium is already lined up to host a series of major events in the near future, including:
- 2014 AT&T Cotton Bowl Classic
- 2014 and 2015 Cowboys Classic Kick-Off games
- 2014 NCAA Men’s Final Four
- 2015 First-Ever College Football Playoff National Championship Game
AT&T Stadium hosts an average of 30 marquee events annually – from soccer and motocross to monster trucks and concerts – and attracts close to 2 million visitors each year. Additionally, nearly half a million guests visit the venue annually to take part in stadium tours. Since opening in 2009, almost 10 million people have entered the doors at AT&T Stadium for events and tours. In addition, Dallas Cowboys games consistently deliver some of the highest-rated telecasts during the NFL season, including a number of nationally televised prime-time broadcasts each year. Cowboys fans also are among the most loyal, with season ticket holders in all 50 states and several countries.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T Stadium
AT&T Stadium is the largest, most technologically advanced entertainment venue in the world. Designed by HKS and built by Manhattan Construction, the $1.2 billion stadium features two monumental arches, the world’s largest HDTV video board cluster, an expansive retractable roof and the largest retractable end zone doors in the world. Features of the stadium include seating for 80,000, expandability for up to 100,000, over 300 luxury suites, club seating on multiple levels, and the Dallas Cowboys Pro Shop, open to the public year round. The stadium is also home to a world-class collection of contemporary art, made up of over 50 pieces from an international array of curated artists displayed on the walls and in the grand public spaces of the venue. In addition to being the home of the Dallas Cowboys, the stadium has hosted Super Bowl XLV, the 2010 NBA All Star Game, the annual AT&T Cotton Bowl Classic. In 2014 it will be home to the NCAA Men’s Final Four and in 2015 will host the inaugural College Football Playoff Championship Game. The venue has also played host to high school and college football, concerts, championship fights and other special events. For more information, go tohttp://stadium.dallascowboys.com.
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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