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Press Release -- July 17th, 2013
Source: Level 3 Communications

Apex Group enters into final agreement with Level 3 Communications

Dubai, U.A.E. – July 17th 2013

The Apex Group, an outsourced sales force for industry-leading multi-national IT and telecommunication companies seeking to grow sales in the emerging markets of Europe, Middle East and Africa (EMEA), today announced that it has entered into an agreement under which it is engaged by Level 3 to move from an outsourced to an insourced model. The agreement was effective on July 1st, 2013.

Under the agreement, six of The Apex Group’s sales, sales engineering, and business development personnel in Dubai, Riyadh, and Beirut, all of whom are well-versed in Level 3’s solutions will report to Level 3’s EMEA organization. The Apex Group’s Founder and CEO, Alex Giannikoulis, will provide sales leadership for Level 3 in the Middle East region.

Since 2008, The Apex Group provided outsourced sales and market development services to Level 3, leveraging its professional expertise and knowledge to help grow Level 3’s business in the region. During this time, the Apex Group provided solutions for connectivity, content, and security to many of the Middle East’s largest and most-recognised enterprises, particularly in the telecommunications and media sectors.

“The Apex Group was created to develop and grow sales for ICT companies entering the emerging markets of EMEA,” said Alex Giannikoulis. “We selectively chose best-of-breed technology providers that could enable our regional customers’ business objectives. In Level 3, we found a company that has a wide range of services delivered on Level 3’s global communications networks. We applaud Level 3’s wise and deliberate approach toward market expansion. Our relationship over the past 5 years has demonstrated a proven template for utilizing a partner to first understand a market’s dynamics and then expand in-line with the market’s demonstrated demand.”

Giannikoulis continued “Our decision to enter into this agreement with Level 3 was carefully calculated with our regional customers’ best interests in mind – the combination of Level 3’s network and our in-region market experience ensures a long-term commitment to supporting them. Level 3’s company values of integrity and accountability match our own ethos; something we are proud to continue with Level 3.”

About Level 3 Communications
Level 3 Communications, Inc. (NYSE:LVLT, news, filings) is a Fortune 500 company that provides local, national and global communications services to enterprise, government and carrier customers. Level 3’s comprehensive portfolio of secure, managed solutions includes fiber and infrastructure solutions; IP-based voice and data communications; wide-area Ethernet services; video and content distribution; data center and cloud-based solutions. Level 3 serves customers in more than 500 markets in 55 countries over a global services platform anchored by owned fiber networks on three continents and connected by extensive undersea facilities. Level 3 services are provided by subsidiaries of Level 3 Communications, Inc. For more information, visit
For more information:
Media Contact:
Alex Giannikoulis
The Apex Group
Founder, CEO
Office: +971 44 35 75 66
Liwa Heights, Suite 3808
Jumeirah Lakes Towers
Dubai, U.A.E.

© Press Release 2013

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