Sprint to Unveil Official Fancaster a.k.a. Super Fan to Help Rally Soccer Enthusiasts During Gold Cup Tournament
OVERLAND PARK, Kan. – June 24, 2013 – Sprint (NYSE:S, news, filings), today announced the kick-off of its CONCACAF Gold Cup sponsorship. The summer sponsorship includes the unveiling of an official Fancaster who will rally Gold Cup fans around the country via traditional media, grassroots and social outreach. Sprint takes sports fanaticism to the next level as it aims to provide a unique experience where soccer fans can get closer to the excitement and passion associated with following their favorite teams during the Gold Cup tournament. This marks the 4th time since 2007 that Sprint has been the official wireless sponsor of the Gold Cup tournament.
“Sprint is dedicated to celebrating our customers’ passion points and is proud to champion the spirit of soccer with our continued Gold Cup sponsorship,” said Kymber Umaña, Sprint Hispanic Marketing Manager. “We are thrilled to unveil our official Fancaster this summer who will take to the streets to promote the games, celebrate fans, and offer commentary and analysis of each game.”
“We are extremely excited to welcome Sprint back as a sponsor for the fourth consecutive tournament. They are a natural partner for a tournament with such a passionate fan-base,” said CONCACAF General Secretary, Enrique Sanz. “Sprint is an amazing brand known for providing great services to its consumers and will without doubt offer our fans unique activation and promotional initiatives.”
“Their support validates the increasing growth of the Gold Cup Championship as it continues to become the most important regional tournament in the United States,” said Marcelo Radice, Director of Sponsorship Sales & Marketing for Traffic Sports USA. “Sprint is a perfect fit for the Gold Cup as they can leverage their mobile phone technology platform to engage soccer fans directly.”
Sprint has a long history of supporting Gold Cup allowing customers to view, enjoy and support their team; and with plans from Sprint with Truly UnlimitedSM data, customers can do so without worrying about overages, metering or throttling. As part of the 2013 sponsorship, national television (click here to watch TV ad), radio and digital promotion will begin this June to help rally fans across the country. Available for a limited time, Sprint is offering consumers up to $100 off[i] towards any new device when they switch their number to Sprint so they can take the game with them and satisfy their sports craving at any time with Truly Unlimited data, text and calling to any mobile while on the Sprint network. To learn more about this offer, please visit, www.sprint.com/switch.
A special web portal will be available at www.sprint.com/copa where customers can enter for a chance to win a trip to the Gold Cup finals, enjoy interactive games and exciting videos. In addition, Sprint will officially kick-off their Sprint Latino social channel at Facebook/sprintlatino where one can go behind-the-scenes with Sprint’s Fancaster and stay up to date like a true fan.
Consumers will have the opportunity to enter once a day starting July 1st viawww.sprint.com/copa or Facebook/sprintlatino for a chance to win a paid trip to the tournament final in Chicago, IL on July 28th.
Trip includes 2 roundtrip coach airfare tickets for winner and a friend, 3 day & 2 night hotel stay, 2 game tickets to the tournament final and $350 for spending. Full contest rules and details are available at www.sprint.com/copa.
Finally, Sprint will have an interactive footprint in certain markets throughout the Gold Cup. Ahead of the first game in each respective market’s double header, Sprint will host a fan zone where attendees will be able to participate in soccer challenges, meet a soccer legend and win many prizes. The footprint will also have a station where consumers will be able to charge their mobile devices and learn more about the latest Sprint phones and offerings.
The CONCACAF Gold Cup
(Copa de Oro de la Concacaf) is the main association football competition of the men’s national football teams governed by CONCACAF, determining the regional champion of North America, Central America, and the Caribbean. The biannual tournament draws U.S. soccer fans each rallying for their favorite country team and player.
CONCACAF “The Confederation of North, Central America and Caribbean Association Football” is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is composed of 40 national associations, from Canada in the north to Guyana, Surinam and French Guyana in the south.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 55 million customers at the end of the first quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com orwww.facebook.com/sprint and www.twitter.com/sprint.
Dora Valdez, iNSPIRE
Hector Galvan, Sprint