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Press Release -- June 3rd, 2013
Source: AT&T
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Grab Your Boots: AT&T U-verse Customers Get Access to New Country Deep App

Lady Antebellum, George Strait and Easton Corbin are Some of First Artists to Debut in Free Interactive TV App

Nashville, Tennessee, June 03, 2013

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Get transported to Nashville with just a click of your remote. AT&T* U-verse®, with support from the Country Music Association (CMA), today debuted Country Deep.  Country Deep is a new interactive TV app that brings country fans closer to the music they love with a focus on some of Country’s biggest artists and rising stars.

The Country Deep app will be updated on a weekly basis to feature new content including live performances, artist interviews, music videos, original content and more. The first month highlights the new music from Lady Antebellum, George Strait and Easton Corbin. Customers can also build a playlist of their favorite artists and music. You can view a demo of the app here.

Country Deep is available at no extra charge to U-verse TV customers with U-verse High Speed Internet** on channel 1530 (HD) and 530, or by clicking “Go Interactive” on their remote control. Select Country Deep content will also soon be available on Uverse.com/CountryDeep and the U-verse App for smartphones and tablets.

Fans attending the 2013 CMA Music Festival and the all new AT&T U-verse Fan Fair X can check out Country Deep at the AT&T U-verse Showcase Stage.  Fans can stop by to receive a free customizable Country Deep branded autograph book, while supplies last.

“Why country? We conducted research with CMA that showed 65 percent of country music fans were interested in new and unique country music TV content. We saw an untapped opportunity to give country music fans this content through the Country Deep App on U-verse,” said Brian Collins, Vice President of Wireline Consumer Marketing, AT&T Home Solutions. “Country music has such a passionate fan base, and Country Deep will be a great way for us to deliver more value to our customers across platforms and help further differentiate AT&T U-verse.”

“AT&T is helping fulfill the huge demand we’re seeing for country content,” said Sheri Warnke, CMA Senior Vice President of Marketing and Communications. “Fans love engaging with Country Music, and we’re proud that AT&T is launching Country Deep at the CMA Music Festival.”

The AT&T Original Content team, which works with content creators to bring differentiated content to U-verse customers in unique ways, is initially working with Universal Music Group to provide content for Country Deep.

To build on its country strategy, AT&T is also making several hit country films available for U-verse TV customers in the “Country Deep” folder in the U-verse On Demand library. The films will be available later this week and will be updated on an ongoing basis.

Country Deep is the latest interactive TV app available for AT&T U-verse customers. Interactive TV apps and multi-screen services help drive U-verse customer engagement, satisfaction and growth. AT&T U-verse TV is the fastest growing TV provider in the U.S. *** and a more than $10 billion business in less than seven years since its initial launch in 2006. AT&T U-verse TV was recently Frost & Sullivan Video Company of the Year. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

About CMA Music Festival

The Ultimate Country Music Fan Experience began in 1972 as Fan Fair®, bringing 5,000 fans to Nashville’s Municipal Auditorium. More than 40 years later, the legendary festival has become the city’s signature event. In 2012, CMA Music Festival attracted more than 71,000 daily visitors from every state and two dozen foreign countries. Fans can stay in the loop by visiting CMAfest.com, the official website of CMA Music Festival, where they can sign up for the CMA Exclusive e-news. Fans can also connect with CMA at Facebook.com/CMA, Twitter.com/CountryMusic, Pinterest.com/CMAworld, and Instagram.com/CMA_Country_Music_Association.

© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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