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Press Release -- June 5th, 2013
Source: Bandwidth.com
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Bandwidth Announces Support of SMPP Protocol for the Company’s SMS-enabled Phone Numbers

Leading International SMS API provider, Nexmo, uses Bandwidth’s new SMPP–based SMS service for U.S. coverage

RALEIGH, NC – June 4, 2013Bandwidth, the leading choice for innovative and scalable voice, 9-1-1 and SMS solutions, today announced Nexmo as a new wholesale SMS customer and the first to integrate with Bandwidth using short message peer-to-peer (SMPP) protocol, the wireless industry’s preferred messaging protocol. As a leading API provider for international SMS with a pure direct-to-carrier model, Nexmo is leveraging Bandwidth’s SMPP capability to gain access to the U.S. market.

INexmo is Bandwidth’s global counterpart for SMS, providing a wholesale cloud-based SMS API for industry-leading messaging customers to exchange large volumes of messages at highly competitive rates. With Bandwidth’s SMPP solution, Nexmo customers can now access U.S. telephone numbers to send and receive text messages through software that is not tied to a wireless handset.

“Our direct-to-carrier sourcing strategy and the onerous U.S. regulatory restrictions, expanding into the U.S. was going to be extremely difficult and time consuming. We needed a way to expedite this process, as it is a critical piece of fulfilling our goal to connect with all carriers around the world,” said Tony Jamous, CEO, Nexmo. “Bandwidth seamlessly helped us overcome that significant obstacle.  Their enthusiasm to support SMPP to meet our needs proved Bandwidth was the right choice for our U.S. expansion.”

Bandwidth’s current SIP-based SMS solution has been widely accepted by its customer base, with GroupMe as a prominent example.  Adding SMPP support complements Bandwidth’s robust SMS portfolio, creating a complete solution that meets the needs of evolving organizations looking to drive ROI from mobile messaging services.  Now, companies like Nexmo that rely on SMPP can more readily bridge the wireline-to-wireless divide without building out SIP infrastructure.

A critical component of Bandwidth’s SMPP-based SMS service is the inclusion of a delivery receipt, or DLR. DLR not only identifies when a message is sent, but also when and if it is received; a feature critical to enabling Nexmo’s ability to bill based on the requirements of most international carriers. With this feature in place, Nexmo’s web and mobile application developer customers can now support communications with people in the U.S. from almost anywhere in the world and without a wireless handset.

“As the market matures, we continue to advance the way we develop and provide services to deliver the most sophisticated offerings.  Supporting SMPP was a logical next step and the start of a renewed focus on robust SMS offerings for our customers,” said Steve Leonard, executive vice president and general manager, Bandwidth. “We have a great first customer in Nexmo who has a strong desire to combine its international coverage with its need to strengthen its U.S. position.”

About Nexmo

Nexmo (www.nexmo.com) is the company that solves mobile messaging globally. With presence in Asia, Europe and North America, Nexmo helps drive communication for some of the Internet’s most vibrant brands. Founded in 2011, Nexmo is backed by Intel Capital. More information is available at www.nexmo.com.

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