Director of channel development recognized for implementing new strategic programs and growing partner membership
HUNTSVILLE, Ala.–(BUSINESS WIRE)–Jun. 24, 2013– ADTRAN®, Inc., (NASDAQ:ADTN, news, filings), a leading provider of next-generation networking solutions, today announced that Andrea Thomas has been named to CRN’s 2013 Women of the Channel list, as well as one of this year’s Power 100. The annual Women of the Channel list honors female executives among vendor channel organizations, distributors and solution providers based on their accomplishments in the past year. Only an elite subset of women are named to the Power 100 listing, which selects honorees based on categories such as influence, channel savvy and exceptional achievements.
As director of channel development, Thomas has spent over six years at ADTRAN working extensively to enhance the partner programs based on industry trends and feedback from partners. She and her team have been successful in developing and implementing new programs and initiatives, including the industry-recognized Triple Crown program, designed to recognize partners holding three specializations. The program enables continual relationship building and skills training by offering unique promotions and special courses. Additionally, the team has been instrumental in developing new growth incentives and rewards across all partner levels while also encouraging engagement, regardless of partner size.
“ADTRAN’s channel programs are designed to enable partners to grow successfully. By building on our industry-recognized enablement programs, we’ve been able to be more closely aligned with our partners and goals,” said Rick Schansman, senior vice president and general manager, ADTRAN Enterprise Networks Division. “Andrea has a unique ability to not only listen to feedback from partners, but design programs around the suggestions. Her commitment to making programs successful for the regional and Partner Development teams is a key reason why the channel is able to grow and expand its membership.”
“We honor and congratulate this list of influential women who are dedicated to supporting the mission of the channel,” said Robert Faletra, CEO, UBM Tech Channel. “For years, we have identified and celebrated the women who have made an indelible mark on the technology industry through unmatched innovation and razor focus on meeting the needs of the IT channel community.”
A special feature of the Women of the Channel is in the June issue of CRN magazine and expanded coverage of The 100 Most Powerful Women of the Channel will be featured online at www.crn.com.
About UBM Tech Channel
UBM Tech Channel, a UBM company that is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/UBMTechChannel.
ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide. For more information, please visit www.adtran.com.
Source: ADTRAN, Inc.
Connect2 Communications for ADTRAN, Inc.
Ashley Baster, 919-720-2442