Telecom Ramblings

PR Archives:  LatestBy Company By Date

Press Release -- May 8th, 2013
Source: AT&T

Brazilian Agency Africa Uses AT&T Telepresence Solution for Global Face to Face Communications

The marketing, branding and advertising agency connects internal teams and clients through telepresence to enhance communications, interaction and collaboration

Sao Paulo, Brazil, May 08, 2013

Scaling creativity and ensuring ongoing global collaboration across multiple locations are essential for the Brazilian marketing, branding and advertising agency Africa, part of Grupo ABC de Comunicação, which relies on AT&T* Telepresence Solution® to virtually connect teams, colleagues and clients.

The agency has implemented the managed AT&T Telepresence Solution® in its four offices: Sao Paulo and Rio de Janeiro, Brazil; New York and San Francisco, USA; the high-definition videoconferencing solution is an essential tool to advance Africa’s unique business model, which includes serving a select group of clients with world-class professionals and the personal involvement of its partners in every account of the agency.

“AT&T Telepresence Solution allows our teams to collaborate more closely and interact more frequently with our clients.  We can arrange face to face meetings almost immediately, without delays and costs related to long distance travel,” said Nizan Guanaes, Chairman of Grupo ABC.  “Telepresence facilitates the participation of various team members in the creative process, ensuring proper interaction to provide guidance, insights and exchange feedback, with a clear goal in mind: to create the best solutions for our clients.”

AT&T Telepresence Solution allows Africa to achieve:

  • On demand face-to-face meetings through video with partners, colleagues and clients.
  • Video collaboration virtually anytime and anywhere through guest access enhancements allowing users with single screen endpoints to join scheduled meetings from a corporate VPN or the Internet by dialing into the AT&T Business Exchange.
  • Closer, enhanced and improved communications with clients, partners and key team members participating in the telepresence sessions through multiple endpoints and from multiple locations.
  • Faster client response time and more efficient service, as campaigns, ideas and concepts are better presented, conveyed and discussed in a live, face-to-face environment.
  • “Face to face” meetings for around 400 employees worldwide, as several different team members interact from different venues in real-time.
  • Increased productivity and efficiency, as large teams meet instantly and avoid long commuting time and jet lag.
  • Shorter time to organize a meeting with participants from different venues within the agency and client sites.

“We are pleased to support Africa, a leading example of a Brazilian company with international scope, with the ease and simplicity of our AT&T Telepresence Solution,” said Fabiano Del Soldato, sales center vice president for AT&T Business Solutions in South America. “With our telepresence offering they have the freedom to decide the best time to meet to better serve their clients.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at or follow our news on @ATT, on Facebook at and YouTube at

About Africa

Considered a kind of “relais château” in advertising, Africa has positioned itself ever since its foundation not only as an advertising agency, but also as a marketing and branding company whose mission is to serve a few clients through a team of world-class professionals. The selectiveness of customers ensures the personal involvement of the partners in each and every account. Its customers include Ambev, Embraer, Folha de S.Paulo, Grendene, Itaú, Mitsubishi, P&G, Suzuki, Vale, Vivo and Walmart.

Africa is the main company of the Grupo ABC de Comunicação, ranked as 18th among the biggest Marketing Communications groups worldwide by Advertising Age.

© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

PR Archives: Latest, By Company, By Date