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Press Release -- April 4th, 2013
Source: AT&T

Advertising and In-App Messaging APIs Added to the AT&T API Platform

AT&T offers developers new ways to innovate and monetize

New York, New York, April 04, 2013

At the AT&T* Innovation Showcase , the company today announced the availability of two new APIs: an Advertising API and an In-App Messaging from Mobile Number API. These new APIs are available in the AT&T API Platform and enable developers to integrate ad-revenue streams and add innovative messaging functionality.

In addition, AT&T also announced enhancements to its Speech API, powered by the AT&T WATSONspeech recognition engine, providing developers with speech-to-text and text-to-speech capabilities.

AT&T Advertising API

The Advertising API is a cross-platform, cross-carrier API that allows developers to monetize their apps with in-app, paid advertising, offering an 80/20 revenue share that is driven by the number of advertisements a user clicks.

With the Advertising API, developers can:

  • Manage the user experience by defining the category, placement, context and delivery of the static image or text advertisements that will be pulled from a large and diverse inventory.
  • Offer an improved end-user experience since ads displayed will be optimized based on the identified device being used.
  • Set demographic parameters to target ads and increase end-user engagement.
  • Access yield management and reporting capabilities to actively monitor the success of their campaign.

AT&T In-App Messaging from Mobile Number API

In-App Messaging from Mobile Number is a RESTful API that enables developers to integrate message functionality in a new way. Using this API, developers can create experiences that let users send text and picture messages from their AT&T mobile number without exiting the app, helping lead to more engaged users. Having the messages sent from an AT&T mobile number allows friends and family to easily recognize the sender, improving the in-app messaging experience.

AT&T Speech API

AT&T has enhanced its Speech API to optimize speech recognition performance through additional speech contexts that are tuned for gaming and social media apps. It also offers a generic context, which can be customized for certain words used specifically within the app. This capability makes the context perfect for command-and-response apps, or those in which app users only say a limited set of words or phrases.

In addition to offering speech-to-text capabilities, the API now offers text-to-speech, supporting both English and Spanish languages. Developers can simply send text as part of the API call, and that text will be read back by a voice of the developer’s choice.

“AT&T is dedicated to helping developers achieve success and remains committed to providing this community with the cutting-edge APIs needed to help them bring innovative solutions to market quickly and easily,” said Carolyn Billings, Associate VP, AT&T Developer Program. “By enhancing and adding great new APIs to our Platform, AT&T is creating a win-win for everyone involved – developers are able to enhance their customers’ app experience while enjoying new revenue streams.”

To assist with implementation, AT&T offers software development kits (SDKs) for these and all APIs on the AT&T API Platform. For more information on the AT&T Developer Program and the AT&T API Platform, visit

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at or follow our news on @ATT, on Facebook at and YouTube at

© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

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