ADTRAN ADvantage Partner Program listed with top honors in CRN’s 2013 Partner Program Guide
HUNTSVILLE, Ala.–(BUSINESS WIRE)–Apr. 2, 2013– ADTRAN®, Inc., (NASDAQ:ADTN, news, filings), a leading provider of next-generation networking solutions, today announced that it has been named to CRN’s 2013 Partner Program Guide, and awarded a 5-Star Partner rating. CRN’s Partner Program Guide recognizes leading manufacturers who have a successful channel program and derive a portion of sales through the indirect IT channel. The 5-Star rating honors an elite subset of Partner Program Guide vendors who give solution providers the best partner elements in their channel programs. ADTRAN’s award-winning ADvantage Partner Program was selected by CRN for delivering valuable resources and tools to channel partners, enabling them to ultimately improve their competitive edge.
“ADTRAN’s channel program is continuously updated and improved based on partner feedback with partner success in mind. Being committed to full engagement and partner profitability has allowed the channel program to continue to grow,” said Ted Cole, ADTRAN’s vice president of channel sales. “By combining ADTRAN’s innovative technology, broad educational programs and award-winning customer support, the channel program continues to provide a path to success for our growing partner base.”
Most recently, ADTRAN announced a series of partner program enhancements for 2013 including incentives and expanded rewards across each partner level: Registered, ADvantage and ADvantage Plus. The program enhancements extend the path to success introduced last year, building on the full suite of partner enablement tools, along with the Triple Crown Program, rewarding partners for three specializations. Highlights of this year’s program include new enhancements for Registered partners such as guided discounts and deal registration; prioritized customer support for all specialized partners; and performance incentives, expanded sales coverage and access to refurbished equipment for ADvantage Plus, the top-tier partners.
“ADTRAN and the companies listed in CRN’s 2013 Partner Program Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, Senior Vice President and Editorial Director, for UBM Tech Channel’s CRN. “The 5-Star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”
CRN’s 2013 Partner Program Guide will be featured on CRN.com, and the 5-Star Partner listing will be highlighted in CRN.
About UBM Tech Channel
UBM Tech Channel, a UBM company, is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at: www.ubmchannel.com.
ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide. For more information, please visit www.adtran.com.
Source: ADTRAN, Inc.
Connect2 Communications for ADTRAN, Inc.
Ashley Baster, 919-435-9112