RESEARCH TRIANGLE PARK, N.C., March 11, 2013 – Overture, innovating at the metro edge for service providers and network operators worldwide, today unveiled its Ensemble Open Service Architecture (Ensemble OSA™). A response to service providers’ need to reduce costs, protect and grow new revenue, and improve customer experience, Ensemble OSA embraces an open ecosystem along with the principles of software-defined networking (SDN) and Network Function Virtualization (NFV) to transform static, labor-intensive networks into dynamic, virtualized, and automated environments for service creation and delivery.
“Service providers view the metro edge as a dilemma – it is the location for revenue-bearing service delivery, it represents an opportunity for network optimization, and yet at the same time presents the greatest operational challenges. To become agile, efficient, and application-aware, we believe networks of the future will be defined by open orchestration, software control, and management,” stated Michael Howard, co-founder and principal analyst, Infonetics Research. “Service providers will want to evaluate Ensemble OSA, since it demonstrates Overture is listening to the challenges that their Carrier Ethernet customers face.”
Operational expenses can account for up to 85 percent of a service provider’s budget. As such, improvements in operating efficiency have a dramatic effect on the bottom line. Today’s complex environment consists of multiple proprietary management systems, manually intensive processes, a multi-vendor equipment network, and multiple service provider interconnections. Ensemble OSA minimizes operational complexities and inefficiencies by simplifying and automating essential tasks in service creation, activation, and assurance.
To remain competitive, today’s service providers must move from simply selling bandwidth to offering intelligent and dynamic application-focused services. Ensemble OSA unifies connect, compute, and storage resources to enable a new generation of on-demand, application-aware services. This new architecture radically accelerates the innovation cycle, shortening service delivery and assurance times from weeks and months to hours and days.
“Ensemble OSA is a game-changer for our customers,” said Mike Aquino, president and CEO, Overture. “Service providers do not have a demand problem – they have a revenue and cost problem. They are working to transform their bandwidth business into one focused on the customer application experience while dramatically driving down the cost of managing their infrastructure. With Ensemble OSA, we are helping service providers achieve both objectives by bringing the proven benefits of the cloud to the metro edge.”
As an active member of the Open Networking Foundation (ONF), MEF, and ETSI NFV project, Overture has engineered Ensemble OSA using open API standards, including OpenFlow, to support straightforward integration into both existing network infrastructures and the evolving communications ecosystem.
Ensemble OSA is comprised of three layers, each of which may include Overture developed components and those developed by service providers or third party vendors.
- Resources – Elements that provide connect, compute, and storage functionality. They may consist of physical devices such as switches, servers and storage arrays, and/or software functions running on virtual machines.
- Orchestration and Control – Software building block functions for data plane control, resource abstraction, and network management that provide the glue connecting the resources to the applications.
- Network Applications – Software packages that leverage one or more of the Orchestration and Control building blocks and tie into a service provider’s back office systems and that of their business partners to create a service or network function.
Communication among layers takes place across standards-based and open application programming interfaces (APIs).
Overture began developing Ensemble OSA in 2012, culminating in a proof-of-concept demonstration. In 2013, Overture is engaged in real-world projects with select customers, building out ecosystem partnerships, and integrating the APIs into the initial set of Ensemble-powered Overture equipment. The solution will be productized, integrated with third-party applications and devices, and available to the general market in 2014.
Supporting Industry Commentary
Nav Chander, Research Manager, Telecom Infrastructure & Services IDC
“To remain competitive in today’s unpredictable market, service providers must make the critical leap from basic connectivity and static services to intelligent, dynamic, application-focused services. With the emergence of SDN and NFV, the stage is now set for an unprecedented shift in the way the industry thinks about and approaches networking,” said Nav Chander, Research Manager, Telecom Infrastructure & Services IDC. “Ensemble OSA is a bold step forward in advancing these concepts at the metro edge and it should really help service providers reduce expenses while opening the door to a new class of service differentiation opportunities.”
Rosemary Cochran, principal & co-founder, Vertical Systems Group
“As enterprises accelerate their migration to the cloud, service providers are not simply offering connectivity services, but also integrating cloud technologies that make their networks more dynamic and responsive,” said Rosemary Cochran, principal & co-founder, Vertical Systems Group. “Overture is advancing network virtualization with the introduction of Ensemble OSA™ - in effect, pushing the cloud closer to the network edge and creating new opportunities for service providers to meet growing demand from their customers.”
Erin Dunne, director of research services, Vertical Systems Group
“While there has been tremendous growth in the enterprise cloud space, it has also brought with it a new set of challenges for service providers and network operators,” said Erin Dunne, director of research services, Vertical Systems Group. “Overture’s Ensemble OSA™ focuses on the challenges service providers face in offering a high degree of flexible and manageable connectivity - driven by enterprise requirements for reliable, secure, high-speed access to cloud applications today and in the future.”
Michael Howard, co-founder and principal analyst, Infonetics Research
“Service providers view the metro edge as a dilemma--it is the location for revenue bearing service delivery, it represents an opportunity for network optimization, and yet at the same time presents the greatest operational challenges. To become agile, efficient, and application-aware, we believe networks of the future will be defined by open orchestration, software control, and management,” stated Michael Howard, co-founder and principal analyst, Infonetics Research. “Service providers will want to evaluate Ensemble OSA, since it demonstrates Overture is listening to the challenges that their Carrier Ethernet customers face.”
Michael Kennedy, ACG Research
“While lately there has been a lot of speculative discussion about SDN’s emerging and future role in the service provider environment, Overture’s SDN approach addresses actual operational challenges faced by carriers today,” said Michael Kennedy, ACG Research. “It’s clear that Overture’s Ensemble OSA has been launched in response to extensive input from a broad group of carriers who know and understand what’s required to enhance existing services, as well as open new sources of revenue to ensure their continued growth and success.”
Ray Mota, ACG Research
“We know that the current carrier business model isn’t sustainable because network creation and operating costs haven’t kept pace with the rapid rate of change in bandwidth requirements. Solving this challenge requires carriers adopt a new approach focusing on creating and activating new services in a matter of days and weeks, rather than months and years,” said Ray Mota, ACG Research. “By compressing the innovation cycle to better address the evolving needs of enterprise business, wholesale, mobile, and residential end users, Overture’s Ensemble OSA will enable carriers to be more agile and give them greater flexibility in responding to rapidly changing market dynamics.”
About Overture Networks
Overture is the preferred provider of Carrier Ethernet solutions for the metro edge. Known for innovative solutions that enable high-capacity Ethernet services over any media including fiber, copper and TDM, Overture has extended its commitment to innovation with Ensemble OSA™. Ensemble OSA is the industry's first open architecture that brings the benefits of the cloud, Software Defined Networking (SDN), Network Function Virtualization (NFV) and open innovation to the metro edge. By leveraging Overture’s Carrier Ethernet expertise and this new open architecture for software-defined services, network operators and service providers worldwide can maximize operational efficiencies and introduce new revenue-generating services on a scale never before possible.
Overture is headquartered in Research Triangle Park, NC, with sales offices around the globe. For more information, visit http://www.overturenetworks.com.