Leaders in Online Video Work Together to Improve Quality and Increase Monetization Opportunities for Content Owners
PHOENIX, March 11, 2013 /PRNewswire/ -- Limelight Networks (NASDAQ:LLNW, news, filings), a leader in digital presence management, today announced that Float Left Interactive, a leading provider of OTT (Over-the-Top) video solutions, has integrated its Flicast platform with the Limelight Orchestrate Digital Presence Platform.
Flicast is Float Left Interactive's fully managed, end-to-end OTT video streaming solution. It allows any video publisher to distribute its content rapidly and efficiently across today's leading Internet-connected devices, including Roku, Google TV, smart phones, and tablets, among others. Using a combination of the Float Left Interactive's application framework and Orchestrate as a foundation, the Flicast platform helps drive revenue for content owners, distributors, and broadcasters by creating online advertising opportunities. To support those opportunities, Limelight's Orchestrate services automatically handle all conversion and publishing steps required for optimized viewing on any mobile or IP-capable device.
"When launching a multi-screen video service, content owners need to meet and exceed the user experience that consumers demand. We're excited that by working with Limelight, we're providing exceptional service for Flicast users," said Kirby Grines, Vice President of Marketing and Sales, Float Left Interactive. "Limelight offers an innovative set of digital presence management tools and a powerful content delivery network with a truly global reach. In choosing Limelight solutions, Float Left Interactive has been able to improve its user experience and expand its business into new areas."
Prior to working with Limelight, Float Left Interactive had been solely focused on providing services, including Roku channel development and Smart TV app development. However, realizing that an increasing number of its customers were looking for an all-in-one, managed video solution, Float Left Interactive expanded its focus to include an OTT distribution platform that would allow content publishers to rapidly launch profitable multi-screen video services. Float Left Interactive also looked for an increasingly comprehensive form of service with a simple API. Previously, Float Left Interactive had been forced to use multiple tools to manage bandwidth, ad management, storage and customized transcoding across devices, but Limelight was able to streamline these disparate services, offering Float Left Interactive a simple, centralized, tailored solution.
In addition to Float Left Interactive's selection of Limelight, two independent research firms recently recognized Limelight. Frost & Sullivan named Limelight its 2012 Global Product Line Strategy Winner in the Online Video Platform market. Frost & Sullivan lauded Limelight for being the only OVP vendor with its own native content delivery network (CDN) that enables it to create single-source online video management package solutions that no other vendor can similarly offer. Research firm Forrester Research, Inc. also cited Limelight's seamless integration between its Online Video Platform, Content Delivery Network and Web Content Management platforms. The Forrester Wave™: Online Video Platforms, Q1 2013 research document, cites, "Limelight's video platform differentiates in ease-of-use through its interface, its seamless integration with Limelight's CDN, and integration with Limelight's WCM (now called Dynamic Site Platform)."
Limelight's Orchestrate services enable audio and video content to be organized, managed and delivered specifically to the content owner's needs. A robust search API enables users to search across any or all metadata fields, including custom fields created and maintained by the publisher. Float Left Interactive especially appreciated the inherent ability to share videos via links, embedded code, or social networks. Orchestrate integrates video management and delivery services with web content management, providing built-in rating and commenting capabilities. The ratings and comments are unified across both video and web content, giving a smoother user experience. This ability also provides Float Left Interactive a centralized system to evaluate the engagement levels of all digital content, as compared to each other, enabling better decision making around investment and ROI.
"Float Left Interactive is an incredible example of what can be done with the Orchestrate Digital Presence Platform. They have taken an innovative approach by leveraging Orchestrate capabilities in ways that will unleash new revenue streams and open new markets," said Kirby Wadsworth, Limelight's chief marketing officer. "Building a compelling digital presence will be an increasingly important factor in every organization's success. We're very happy to be a part of Float Left Interactive's advances."
Limelight Networks, Inc. (NASDAQ:LLNW) is a global leader in Digital Presence Management. Limelight's Orchestrate Digital Presence Platform is an integrated suite of cloud-based Software as a Service (SaaS) applications, which allows organizations to optimize all aspects of their online digital presence across web, mobile, social, and large screen channels. Orchestrate leverages Limelight's scalable, high-performance global network to offer advanced features for: web content management; website personalization; content targeting; online video publishing; mobile enablement and monetization; content delivery; transcoding; and cloud storage — combined with social media integration and powerful analytics. Limelight's team of digital presence experts helps organizations streamline processes and optimize business results across all customer interaction channels to deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance their customer relationships — all while reducing costs. For more information, please visit www.limelight.com.
About Float Left Interactive
Float Left Interactive is a leading provider of OTT (Over-the-Top) video solutions enabling content owners to captivate their audience and monetize their content across today's leading connected devices. Float Left Interactive managed, end-to-end solution removes the complexities of multi-screen distribution and allows content owners to focus solely on securing prime content. For more information, please visit www.floatleftinteractive.com.
SOURCE: Limelight Networks
SOURCE Limelight Networks
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