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Press Release -- March 19th, 2013
Source: agawi
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Agawi Reveals New Plug-and-Play Product That Will Allow Telecom and Cable Operators to Offer Cloud Gaming Services

New Agawi VG36 product expected to decrease the cost of streaming to tablets, TVs and other devices by 5x over the next two years through integration with the NVIDIA GRID cloud gaming appliance

Menlo Park, Calif.—March 19, 2013—Today leading cloud gaming company Agawi is unveiling a new product, code named VG36, specifically designed to enable cable and telecommunications companies to easily tap into video games as a source of entertainment content on a large scale. VG36 offers both out-of-the-box system scalability and a large content library.

Agawi‘s upcoming VG36 leverages the breakthrough scalability and performance of NVIDIA GRID appliances along with Marvell Android and Google TV technologies. VG36 will be based on the Agawi’s recently announced True Cloud architecture, which aims to unify all the fragmented components of the cloud gaming ecosystem, creating a “plug and play” solution that allows cable and telecom operators to increase monthly revenue per user by offering millions of gamers a portfolio of social, mid-core and core games.

By simply plugging in Agawi’s GRID-powered system, these companies can easily add cloud gaming to their offering, giving their customers access to a huge library of games, including social and blockbuster gaming titles. With this flexible new cost-effective option, cable and telecom providers can support more users by simply adding more plug-and-play servers, while continuously decreasing costs.

“The NVIDIA GRID appliance enables access to the award-winning GeForce gaming experience via the cloud,” said Phil Eisler, general manager of NVIDIA GRID Cloud Gaming. “Scalability is one of the primary barriers for the growth of the cloud gaming market, and we’re excited Agawi is leveraging GRID to deliver a turnkey cloud gaming solution to telecom and cable operators at a very low cost per stream.”

“There is a global gaming population of around one billion people,” said Agawi co-founder and executive chairman Peter Relan. “Cable and telecom companies already have extensive networks in place to reach many of these gamers and offer them entertainment in an extremely accessible way—whatever game they want, for however long they want to play—all available in their own homes and on the road. Gaming has the potential to be a very profitable form of entertainment for cable and telecom providers, and it is incredibly easy to implement with Agawi’s new product.”

Agawi is offering a wealth of engaging content that has the power to establish strong customer loyalty and retention that builds upon cable and telecom providers’ existing customer networks. Users can choose how and when they play, accessing games on tablets via Wi-Fi or on their living room TVs. Through Agawi’s cloud gaming platform, users can choose from multiple play and purchase options that best suit their needs: rentals, monthly subscriptions, unlimited access, or just one-time play—similar to buying a pay-per-view movie.
Cable and telecom companies interested in working with Agawi to offer gaming content can request pricing information and learn more at partners@agawi.io.
Agawi’s executive chairman, Peter Relan, will be speaking about the strategic implications the new VG36 product has for the industry at the GPU Technology Conference in San Jose on March 19. Agawi will be hosting an invite-only VIP cocktail hour at GTC for telecom and cable operators. Please email priyanka@agawi.io if you’re interested in attending.
About Agawi:
Agawi, focused on the mission of delivering “Any Game, Any Where, Instantly,” provides high-performance, scalable and cost-effective cloud gaming solutions through its state-of-the-art streaming technology for post-PC-era devices, such as tablets, TVs, and STBs.
The Agawi CloudPlayTM platform enables all genres of games, from casual to mid-core to hardcore, by leveraging an open, true cloud-based architecture easily deployed on any cloud service provider. Available for gaming publishers, network operators, OEMs and indie developers, Agawi CloudPlay supports multiple B2B business models.
Based in Menlo Park, CA, Agawi was founded by Silicon Valley veteran entrepreneurs and spun out of the YouWeb Incubator in 2010. It recently won a Best in Biz award for fastest-growing small company.

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