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Press Release -- February 25th, 2013
Source: Huawei
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Ubiquitous Mobile Broadband- Huawei Makes It Possible

Shenzhen, China, February 25, 2013]: Huawei, a leading global information and communications technology (ICT) solutions provider, will launch innovative mobile ICT solutions, products, and services at Mobile World Congress (MWC) 2013 in Barcelona. With "Make It Possible" as its theme at MWC, Huawei will demonstrate its ability to provide ubiquitous mobile broadband in the new mobile era, as well as showcase its confidence to help customers achieve business success.

Huawei's Theme at MWC 2013: Make It Possible

With the advent of a new digital revolution, intelligent infrastructure will drive ICT technological advancement and user experiences characterized by high bandwidth and zero wait time will be in demand at all times. As ICT convergence continues and information technology advances quickly, mobile communications will become one of the key drivers for economic growth, introducing the infinite possibilities of a connected lifestyle.

"At this year's MWC, Huawei will further define the increasingly connected world, illuminating the fact that the experiences and possibilities of a connected lifestyle are infinite," said Ryan Ding, senior vice president of Huawei. "As a leading global ICT solutions provider, Huawei will remain committed to meeting customer needs, focus on the pipe business, and provide operators with pipes that have a diameter as wide as the Pacific Ocean."

As part of its drive to pursue higher-level communication and cooperation with customers, Huawei offers end-to-end solutions, including strategic and business consulting, network planning, network operation, network technologies and products, among others. Ryan Ding said: "Our discussions with customers not only touch on the present, but also the future. Our goal is to help customers achieve business success. To that end, Huawei will continue to build business models that encourage win-win results, create a sound industry ecosystem, share greater business value with customers, and propel the industry forward."

Huawei's Solutions, Products, and Services at MWC 2013

In order to embrace the new era of big data, big traffic, and big wisdom together with customers, Huawei focuses on providing high-traffic pipe systems capable of carrying big data, and keeps the pipe in mind when deciding on product and solution portfolios. The pipe is part of Huawei's strategy to meet the challenge of future data floods, and represents Huawei's major growth source. At MWC 2013, Huawei will showcase the following solutions, flagship products, and services:

SoftCOM: Huawei's ICT network architecture that is built on cloud computing and software-defined networking (SDN). As a core part of Huawei's pipe strategy, SoftCOM features such core concepts as network-level cloudization, equipment-level cloudization, telecom IT cloudization, and Internet-oriented operation. By capitalizing on cloud computing revolutions and Internet-oriented operation models, the SoftCOM network architecture delivers two major benefits. First, the architecture helps tap into more revenue sources by expanding IT services beyond networks, enabling traffic operations, and creating an open ecosystem. Second, the architecture can slash costs by structurally improving network utilization and operating efficiency.

SoftMobile: Huawei's SoftMobile redefines the design architecture for mobile broadband (MBB) network equipment and supports software-defined modular pipes of large diameter. SoftMobile can resolve equipment problems related to multi-mode and multi-frequency networking. Therefore, SoftMobile is essential to building an MBB network with a diameter as wide as the Pacific Ocean. On-demand customization and collaboration are additional benefits. On the foundation of SoftMobile, the mobile industry will develop further and transition into a new mobile age with infinite connected possibilities.

In addition to leveraging the advantages of Huawei's SingleRAN offerings, SoftMobile makes full use of cloud computing technologies. Additionally, SoftMobile incorporates the core concepts of "unified scheduling and virtualization of resource pools" and "on-demand service" into MBB network architectures, network topology architectures, and business architectures. In this way, SoftMobile can transform MBB networks into open software-defined networks. The SoftMobile-enabled transformations will help operators build profitable MBB pipes with enhanced elasticity, intelligence, scalability, and automation capabilities that address the ICT convergence.

At MWC 2013, Huawei will demonstrate its latest SoftMobile-related solutions and products, including SingleRAN Advanced, LTE, Voice over LTE (VoLTE), UMTS/HSPA, Multi-service Engine (MSE), and SingleOSS, all of which support software-defined products and service collaboration, while delivering larger capacity and better user experience. Therefore, these solutions and products can help operators increase profits from networks and optimize user experience.

The following flagship products will be showcased in Huawei's booths.

  • Baseband Unit (BBU): Huawei is the first to launch a four-mode BBU (GSM/UMTS/LTE FDD/LTE TDD) that enables flexible software-defined configuration.
  • Brand new Blade Remote Radio Unit (RRU): Huawei's Blade RRU supports different modes, frequency bands, and channels. Owing to its standard and compact designs found nowhere else in the industry, the Blade RRUs can be deployed easily. Many leading operators in Europe, Asia, China, and other countries and regions have successfully used the Blade RRUs for commercial purposes.
  • High-performance AAU: Thanks to its modular design, the AAU boasts an integration level two times higher than the industry average, thus facilitating installation and maintenance. The AAU is being tested by Vodafone UK, Deutsche Telekom, and other leading operators, and its ability to enhance performance by 50% is highly recognized by the operators. At this MWC, Huawei will demonstrate AAU beamforming together with Vodafone UK.
  • AtomCell solution: This solution has been put into successful commercial use in more than 50 countries. With its compact size, the innovative LampSite solution allows power supply through Power over Ethernet (POE) and supports multiple frequency bands and modes to offer Wi-Fi coverage in subway stations, shopping malls, office buildings, and other indoor scenarios. It has been commercialized by Softbank.
  • LTEHaul solution: This solution introduces a new bearer network architecture that allows evolutions towards LTE.
  • E-Band: This microwave transmission product has an ultra-slim appearance of 1.5cm that is attributed to compact design integrating the antenna, indoor unit (IDU), and outdoor unit (ODU).

End-to-end integration and managed services: Huawei provides consulting and system integration solutions, next-generation managed services that increase total value of ownership (TVO) from end to end, and SmartCARE®CEM solutions that center on user experience. Building on these services and solutions, Huawei seeks to fully align its strategies with those of operator customers, and helps them manage user experience throughout lifecycles in addition to helping shift the focus of end-to-end operation management from networks to end user experience. In doing so, Huawei aims to help operators maximize their return on investment (ROI).

Traffic operation: To resolve operators' pain points in traffic operations and improve ROI in broadband and network efficiency, Huawei introduces a series of concepts, strategies, and actions that aim to meet customer needs, unlock the value of traffic, and improve user experience. The direction of traffic operation is to increase the volume, significance, and benefits of traffic based on smart pipes and aggregation platforms. The Value Growth Solution (VGS), a flagship offering of Huawei, can increase overall revenue per megabit by 10% to 30% and enhance MBB user penetration by 5% to 15%.

Huawei's devices: At MWC 2013, Huawei will release Ascend P2, a new-generation smartphone that combines elegant designs, fashionable elements, and the world's fastest response speed. Several other smartphones will appear too, including Ascend D2, Ascend Mate, Ascend W1, and Honor 2, all of which promise a faster speed, slimmer appearance, longer battery life, larger screens, higher definition, and a friendlier user interface (Emotion UI) that can satisfy each and every mobile phone user's demand for superior experience and functionality. In terms of MBB, Huawei will launch E5372, a mobile Wi-Fi card with a 5 GHz Wi-Fi frequency range for LTE Catetory-4 networks; E3331, the world's smallest data card and also the best connectivity accessory for MacBook Air and Ultrabook; E5220, the world's smallest mobile Wi-Fi card; and E8278, the world's first LTE Wi-Fi card.

In addition, Huawei will release the Connected Home solution and unveil the following offerings: multi-media home devices with multiple screens; broadband and voice devices for homes; high-end MediaPad 10 Full HD, cost-effective MediaPad 10 Link, and a fashionable 7-inch MediaPad 7 Lite.

Huawei Broader Way Forum

At the UN Summit on the Millennium Development Goals held at the beginning of this century, the United Nations pointed out that, broadband networks are important to the future development of global economy and society, just like transport, energy, and water networks. Sitting on the UN Broadband Commission for Digital Development, Huawei actively advocates the broadband initiative by hosting Broader Way Forum and other large-scale professional forums worldwide. At the forums, Huawei invites people from all walks of life to explore ICT trends and hot issues as part of its wider effort to bridge the digital divide and build a future of "broadband for all". Following its first session at MWC 2012, Broader Way Forum has been held in quite a few countries, including Spain, Poland, Venezuela, Turkey, South Africa, Germany, and Indonesia.

At the Broader Way Forum, to be held on February 25 during MWC 2013, both Ryan Ding, senior vice president of Huawei, and Dr. Hamadoun I. Tour, ITU Secretary-General, will deliver keynote speeches and exchange ideas with cross-industry experts, academics, operator customers, Internet service providers, government representatives, and the media. Hot topics include: mobile communications as the driving force behind society development, innovations in broadband technologies, and possibilities of connections. This forum also features the following special topics: digital society and socioeconomic benefits of broadband coverage; roles that governments should play in expanding broadband coverage and increasing the influence of digital societies; and benefits of changes to broadband-enabled digital societies.

At MWC 2013, Mr. Li Sanqi (chief technology officer of Huawei's Carrier Network Business Group), Mr. Yang Chaobin (chief marketing officer of Huawei's Wireless Network Business Unit), and Mr. Khalid Attia (director of Huawei's User Experience Mgmt Dept) will present Huawei's opinions and ideas about "Business Transformation: Reshaping Mobile in the Digital Revolution", "SoftMobile, A Foundation for Business Transformation", and "QoE: Enriching the User Experience, Enriching the Operator", respectively, at sub-forums.

MWC 2013 will be held in Barcelona, Spain, from February 25 to February 28, 2013. Huawei's exhibition booths are in Fira Gran Via Hall 1 and Hall 3. For details, visit http://www.huawei.com/minisite/mwc2013/cn/index.html

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